Information for advertisers

Self Service Advertising starts from £50

Start here

Managed advertising provides a tailored solution

Contact the sales team

Why choose AVForums.com to promote your AV related brand/products/services?

• Relevant audience. Visitors to AVForums.com want to know about your AV products and services. They are typically researching their next purchase. AVForums.com is the best website in the UK to reach such a relevant audience in a buying mindset.
• Large audience. AVForums.com has millions of visitors and thousands of new members every month, making us the busiest home cinema forum in Europe. With such a large volume of traffic, we can guarantee that your message will be seen by thousands of people. Our Alexa ranking (shown in the graphic at the foot of this page) reflects our global popularity.
• Targeted advertising. Choose to display your advert only to people from certain countries. Target specific forums, time of day or days of the week. Targeting is the power behind online advertising.
• Experience in making adverts work. Having run AVForums.com since 2000, we have the expertise needed to help you get the maximum return from your investment in advertising with us.
• Easily updated adverts. Simply email us your new advert (new graphic, accompanying text and target address) and our team will make those changes for you.
• Reporting. You can monitor the impressions (views) and clicks of your adverts via independent online reports. You can also choose to have the reports emailed to you on a monthly basis.
• Company details in signature. Should you wish to participate on AVForums.com, as an advertiser, you will be able to include your company contact details in your posting signature. This is facility is only available to Assured Advertisers.
• Premium Assured Advertisers are our biggest supporters and you will also find information about them on their company page on AVForums.com
• Safe to be seen. We have a strict code of conduct enforced by an excellent team of moderators. We ensure that forum members must always treat each other with respect and must never make libellous comments about any person or organisation. AVForums.com can be considered a 'safe' place for retailers, distributors and manufacturers to have a high profile.

Advertiser list

Those of our advertisers on the Assured Advertiser program who have created AVForums accounts to engage with our community are listed in our Assured Advertiser list. Why not check out some advertiser threads too here. Premium Assured Advertisers are the biggest supporters of AVForums.com and you can click here to see the current list of those active.
Note: the Assured Scheme is not available within the Self Service Advertising system.

Independent statistics and campaign reporting

We use Google Analytics to gather statistics about our site, its visitors and how they use AVForums. Please ask for specific information.

We use a third party organisation Google DFP ad management system to serve our adverts. This means that there is no doubt that the data you receive about your advertising campaign is 100% genuine.

If you are a manufacturer, distributor or retailer of home consumer electronics products or services then AVForums.com is the ideal place for your message to reach thousands of potential customers.

For more information please contact us.

Here are some frequently asked questions.

Q1. How can we promote our brand/products/services on AVForums.com?
Q2. Can we buy text links?
Q3. So how many people will see my advert?
Q4. What kind of people will see my advert?
Q5. How much does it cost?
Q6. How do I know how well my banner is doing?
Q7. Where can I advertise?
Q8. Can we change our banner part way through our advertising period?
Q9. Can you produce banners graphics for us?

Q1. How can we promote our brand/products/services on AVForums.com?

A1. These are the six most common methods:

• Advertising banners. These banners appear in various locations either 'run of site' or in specific forums that you want to target.
• Assured Advertising Scheme, allows advertisers to engage users directly on the forum threads including your own company thread, coupling that with banner advertising keeps this unique offering our most popular choice.
• Forum reskins. These are exclusive placements within specific forums appearing both sides of the page and can be clickable.
• Featured Threads here you can have a fixed thread to engage our users
• We can include your message within our newsletter that is sent out to over 180,000 members.
• You can sponsor your own branded forum, ideally suited to manufacturers who want to engage their customers.
• We place adverts in our popular podcast. Click here to listen.
• We also run competitions and can provide custom entry forms to gather information with optional mailing list opt-ins for your marketing purposes.

Please contact us for more details.

Q2. Can we buy text links?

A2. No, we do not sell text links for SEO purposes. All those links placed on AVForums to commercial sites include the rel=nofollow code in order to ensure we abide by search engines' policies re selling text links.

Q3. So how many people will see/hear my advert?

A3. You choose. We sell banner advertising on a cost per thousand impressions basis (an impression is a 'showing' of your advert) so you can design a campaign to match your budget. Since it is preferable to show an advert once to 100 people rather than 100 times to one person, we can limit the number of times your adverts are shown to each person. This means you can reach the maximum number of users for your budget. 
Advertising in our Podcast will reach thousands of people over time. Statistics are provided on our podcast page.

Q4. What kind of people will see my advert?

A4. Demographics from our 2011 Hitwise report show that AVForums visitors are more likely to be families with younger children, with both parents on good incomes. Their average age is 36.

We know that visitors to AVForums.com represent a complete cross section of people interested in home consumer electronics. From beginners to experts, from small to very large budgets. The majority are enthusiasts who are usually in a regular cycle of upgrading their equipment. Many are early adopters.

Adverts can be targeted to specific countries and areas within the UK.

Q5. How much does it cost?

A5. Using our Self Service Advertising system, you can book campaigns from £50 to £1,000. If you have a budget of £250/mth upwards then we can work together to create a campaign to suit your budget. Contact us to discuss your requirements.

Q6. How do I know how well my banner is doing?

A6. If you wish, you can receive a regular email containing details about your campaign.

Q7. Where can I advertise?

A7. Adverts can be placed within specific forums to target people interested in specific topics relevant to your business. You can even target specific threads if you wish. There are also special locations such as the home page. Please call our advertising team to discuss the most effective campaign.

Q8. Can we change our banner part way through our advertising period?

A8. Yes, advertisers may email the details of their new adverts to us and we will change them for you. This is part of the service at no additional cost.

Q9. Can you produce banners graphics for us?

A9. Yes, there is a modest charge for producing both banner graphics, radio-style and video adverts. We aim to make the whole process as easy as possible. Click here to listen to an advert we produced for a client which was placed in our fourth podcast.

For more information, please contact us.