If you are a manufacturer,
distributor or retailer of home consumer electronics products or services
then the AV Forums are the ideal place for your message to reach thousands
of potential customers.
For more information including hit stats and costs,
please contact us .
Here are some frequently asked questions.
Q1. How can we promote our brand/products/services on the
AV Forums?
Q2. So how many people will see my banner?
Q3. What kind of people will see my banner?
Q4. How much does it cost?
Q5. How do I know how well my banner is doing?
Q6. Where can I advertise?
Q7. Can we change our banner part way through our advertising
period?
Q8. Can you produce banners graphics for us?
Q1. How can we promote our brand/products/services
on the AV Forums?
A1. These are five most common methods:
- Advertising banners. These banners appear in various locations either
'run of site' or in specific forums.
- Forum sponsorship adverts. These have exclusive placement within specific
forums and can include 'ticker' (moving) information containaing, for
example, the top ten most popular products. The information in the ticker
can be updated automatically from an XML feed from your site.
- We can include your message within our newletter. This will reach
tens of thousands of people in one hit.
- We place adverts in our popular fortnightly podcast. Click here
to listen.
- We also run competitions and can provide custom entry forms to gather
information with optional mainling list opt-ins for your marketing purposes.
Please contact us for more details.
| United Kingdom |
70.05% |
| USA |
7.61% |
| Australia |
1.72% |
| Netherlands |
1.63% |
| Ireland |
1.49% |
| Canada |
1.33% |
| Sweden |
1.25% |
| France |
1.00% |
| Germany |
0.99% |
| Spain |
0.80% |
| Finland |
0.75% |
| Italy |
0.74% |
| Norway |
0.74% |
| Denmark |
0.66% |
| Belgium |
0.60% |
| Portugal |
0.54% |
| Greece |
0.46% |
| India |
0.32% |
| New Zealand |
0.31% |
| Switzerland |
0.30% |
| Poland |
0.29% |
| Singapore |
0.29% |
| Turkey |
0.25% |
| Austria |
0.20% |
| Hong Kong |
0.18% |
| China |
0.18% |
| South Africa |
0.18% |
| Israel |
0.18% |
| Others |
4.94% |
Data from 155,217 members
with the country specified in their profile.
Data gathered 8th July 2007 |
Q2. So how many people will see/hear
my advert?
A2. You choose. We sell banner advertising on a cost per thousand impressions
basis (an impression is a 'showing' of your advert) so you can design
a campaign to match your budget. Since it is preferable to show an advert
once to 100 people rather than 100 times to one person, we can limit the
number of times your adverts are shown to each person. Advertising in
our Podcast will reach thousands of people over time. Statistics are provided
on our podcast
page.
Q3. What kind of people will see
my advert?
A3. We have some demographics from our 2005 survey. Average age : 36,
Sex : 97% male.
We know that visitors to the AV Forums represent a complete cross section
of people interested in home consumer electronics. From beginners to experts,
from small to very large budgets. The majority are enthusiasts who are
usually in a regular cycle of upgrading their equipment. Many are early
adopters. The table right shows the top 25 origins of our visitors.
If they wish, advertisers may choose to show their adverts only to visitors
from specific countries.
Q4. How much does it cost?
A4. We can work together to create a campaign to suit your budget. Contact
us to discuss your requirements.
Q5. How do I know how well my
banner is doing?
A5. If you wish, you can receive a regular email containing details about
your campaign.
Q6. Where can I place my advertising
banners? A6. Adverts can be placed within specific forums to
target people interested in specific topics relevant to your business.
You can even target specific threads if you wish. There are also special
locations such as the home page. Please call our advertising team to discuss
the most effective campaign. Q7.
Can we change our banner part way through our advertising period?
A7. Yes, advertisers may email the details of their new adverts to us
and we will change them for you. This is part of the service at no additional
cost. Q8. Can you produce
banners graphics/podcast/video adverts for us? A8. Yes, there
is a modest charge for producing both banner graphics, radio-style and
video adverts. We aim to make the whole process as easy as possible. Click
here
to listen to an advert we produced for a client which was placed in our
fourth podcast. Click here
to listen to our Podcast demo.
For more information, please contact
us. |