Assured Advertisers are long term advertisers at AVForums. Their support will enable the AVForums to continue to be the web’s best AV resource and online community in the UK.
Assured Advertisers also have certain privileges which other advertisers/commercial organisations do not have:

• they will have the Assured Advertiser title under their name in posts (this is done by forum admin when they become an Assured Advertiser).
• they can include their company details (optionally including one link to their website and one to their AVForums blog) in their signatures. Their signatures *must* be factual, objective and without superlatives and *must not* contain additional promotional information such as pricing or special offers.
• they may respond to direct questions for help with a reply directing people to their business. I.e. they have a limited exemption from rule 7.

AVForums rule 7 states the following:
AVForums members must not solicit business from within posts. An example of this is saying 'We sell...'. Soliciting business undermines paid advertising which keeps these forums running. Retailers, manufacturers and distributors are invited (even encouraged) to post information about products on the forums provided it is factual, is generally for the benefit of forum members and doesn't break this rule. ‘Assured Advertisers’ have a limited amount of latitude within rule 7.

Rule 7 exists for two main reasons:

• to stop spam. Nobody wants to see people posting adverts in threads.
• to maintain AVForums’ revenue streams from paid advertising.

Rule 7 is a tricky one to judge (as well as implement). Nobody may solicit business in posts. This extends as far as us preventing a retailer from letting people know when they have stock of a product.
However, there is a situation when rule 7 can work against the ethos of the forums. Let’s look at a reasonably common example. Someone asks for a retailer in their local area. One of our advertisers is not allowed to reply to their question yet another member is allowed to recommend a non-advertiser. That seems very unfair because advertisers with AVForums are putting in the effort to contribute to the forums, yet are gagged by our rules and are unable to help a poster.

Our Assured Advertiser scheme allows advertisers to reply to direct questions with answers which would otherwise break rule 7. These replies must answer the original question(s) and may include a link to their website provided the link is relevant to the answer. AVForums reserves the right to amend or delete any posts by assured advertisers which break any of the forum rules.

Let’s look at a couple of examples of this exemption to rule 7 being used.
Say someone asks for details of a dealer in their locale.
Quote:
‘Can anyone recommend a retailer in Sheffield?’

An Assured Advertiser could reply saying
Quote:
‘Yes we are in Sheffield, check out my signature for details’.

The advertiser has answered the original poster’s question and so the reply is allowed.
If they then went on to add
Quote:
‘and we provide the best service in South Yorkshire’

Then they are definitely breaking rule 7 and their post would be dealt with by the moderators.

Another example.
Quote:
‘Where can I pick up the JVC HD1 projector?’

The reply
Quote:
‘We have them in stock for £4,000.’

Is ok since it’s answering the question. The additional availability and pricing information is acceptable since it’s pretty much essential to the original poster. But
Quote:
‘give me a call and we can get one out to you for tomorrow’

is pushing it too far.

I hope these examples illustrate that we are giving long term advertisers more latitude to provide useful information without getting moderated. They must still be mindful not to venture beyond answering direct questions with relevant answers.

We would like our members to support the forums’ advertisers to ensure this website’s continued success. So please click on their banners, visit their websites, and buy their products and services.

If you would like to provide feedback or have a complaint regarding an Assured Advertiser, post please contact AVForums admin.

Should you be looking to advertise your company on AVForums then please email us.

Only Assured Advertisers may have Assured Advertiser as their title under their name in posts. This must be activated by site admin via a request from your AVForums advertising contact.

Current Assured Advertisers

Name	Signature
1Install.Com	http://1install.com/ Aerial & Satellite Specialists 0118 3240 999 or 0800 0845 187. 1Install Supporting AVForums as an Assured Advertiser
acid90	www.scan.co.uk
Alastair Collie	www.kenthomecinema.co.uk www.subsonicsounds.co.uk Proud to be be supporting the AVForums as an Assured Advertiser
AlexBradbury
Annika@PCBUYIT
avsupports	AVSUPPORTS is proud to be an Assured Advertiser on AV Forums Regards Tony (Technical Support) AVSupports BLOG FOR SPECIAL OFFERS Specialists in - TV Brackets, TV Stands, TV Furniture : Help Line 0800 011 4584
benji_m	Ben Miller www.discounttv.co.uk www.royjowettav.co.uk Roy Jowett LTD AV Forums Assured Advertiser
CeilingSpeakers	www.ceiling-speakers.co.uk Assured Advertiser The Definitive Resource for In-Ceiling Speakers Tel: 08456 803 802 / Email: sales@ceiling-speakers.co.uk
CheekyJnr	http://www.digitaldirect.co.uk/
Chris Nicholl	www.kenthomecinema.co.uk - Proud to be be supporting the AVForums as an Assured Advertiser. ISF Certified
Chris Shaw	Nirvana Audio Visual: E-shop & Custom Installations www.nirvanaaudiovisual.co.uk Proud to be an Assured Advertiser Tel:0800 622 6884 E:info@nirvanaaudiovisual.co.uk
Creative Audio	Creative Audio - Internet prices from a specialist shop! 01743 236055 / 01743 241924 http://www.creative-audio.co.uk Assured Advertiser.
Dan Gleebles	Smoke me a kipper i'll be back for breakfast Tech Manager at B.K. Electronics Assured Advertiser.
Dav1dF	About us, our store, and our products - with a link to more store photos Frank Harvey HiFi are proud to support AVForums as an ASSURED ADVERTISER 02476 525200
DaveChester	www.CustomControls.co.uk - Custom Control & Entertainment Systems. Assured Advertiser & Sponsor of AVForums Accredited Dealers for Crestron | Kaleidescape | Bowers & Wilkins | Artcoustic | Lutron
david@royjowett	Roy Jowett Ltd:-Home Cinema Specialists & AV Forums Assured Advertiser www.royjowetthomecinema.co.uk david@royjowettav.co.uk
dekomount.co.uk	Quote: Dekomount Trade Price TV Brackets *** AV Forums Assured Advertiser *** Freephone 0800 0141 725
Deputy Dawg	http://www.digitaldirect.co.uk
digitalera.co.uk	DE Support Team - Read our blog and follow us on Twitter for the latest info. Digitalera.co.uk enjoy being an Assured Advertiser on avforums.com support@digitalera.co.uk
dj-dulux	105dB at 3m with 2W.......without compression drivers or line arrays..... Life's better when it's Wired! - WiredLife... Proud to be an AVForums sponsor and assured advertiser
eicontent
Filbert	Synergy Sound and Vision - AVForums Assured Advertiser. Denon, Pioneer, Monitor Audio Onkyo & more. 020 8429 7155. cable-shop.co.uk - van den Hul, QED, Supra, Ixos and more.
Gandalf	http://www.digitaldirect.co.uk
Hdmihead	UKHDMI is an Assured Advertiser. HDMI Cable Octava Switches We won the award of the most active company at CEDIA 08.
HiFi Headphones	HiFi Headphones Store | We're Serious About Headphones & Earphones Read our Headphone Buying Guides - Sennheiser, Grado, Ultimate Ears, Shure and more - Contact Us for friendly advice HiFi Headphones are proud to be an AVForums Assured Advertiser
Home Cinema UK
hornydragon	Thanks to everyone who visited our stand at the NEC Life's better when it's Wired! - WiredLife... Proud to be an AVForums sponsor and assured advertiser
Ian Scorgie	Subsonic Sounds - 0800146538 www.subsonicsounds.co.uk Proud to be supporting the AVFORUM as an Assured Advertiser
Impact Screens	Impact Screen Solutions Ltd (Dan) Sole UK Distributor of Screenline Projection Screens sales@impactscreensolutions.co.uk www.impactscreensolutions.co.uk Proud to be an Assured Advertiser on AV Forums
Jamie S	Customer Liaison for www.HDCable.co.uk Officially Licensed UK-based HDMI Adopter + AVForums Assured Advertiser
Joe Fernand	The Media Factory - Install, Connect and Control.
john@tmf	Assured Advertiser The Media Factory - Install, Connect and Control
Jon P	TLC Broadcast is an Assured Advertiser. Home Cinema Specialists Pioneer Reference Studio
KeeneElectronic
KurtBJC	Kurt Assured Advertiser Blue Jeans Cable Broadcast-quality home theatre cabling
LG Blog	The LG Blog team http://www.lgblog.co.uk/
Liam @ Prog AV	call me: 01892 860801 / e-mail me: liam@progressive-av.com Progressive Audio Visual Ltd and AVToad.co.uk are proud to be AVForums Assured Advertisers.
Liam@JustHDMI	Liam JUSTHDMI supplier of all HDMI equipment to trade and the public. AV Forums Assured Advertiser
LINDY Michael	www.lindy.co.uk - AV, home cinema and computer cables & accessories - AVForums Assured Advertiser - Visit our blog here!
LINDY Tech	www.lindy.co.uk - AV, home cinema and computer cables & accessories - AVForums Assured Advertiser - Visit our blog here!
m-formonline	www.m-formonline.co.uk UK Manufactured LCD and Plasma Wall Brackets. info@m-formonline.co.uk see our blog or call 01159409169.
Mark - Focal UK
Mark Grant	markgrantcables.co.uk --- Highest quality products and service --- Cables and other tweaky bits - Genuine UK business ( Assured Advertiser)
Memory_Bits	www.r4i.co.uk/r4_zone MemoryBits - The Bargain Accessory People MemoryBits is proud to be an Assured Advertiser
Mike Brown
Movieignite.com	Assured Advertiser. Movieignite.com DVD - Blu Ray - HD DVD
MULTIZONEAV_COM	Web sites: www.multizoneav.com www.homecinemastore.com Email: Sales@multizoneav.com Multizone AV - supporting the AVFORUMS as an ASSURED ADVERTISER TEL: 0870 444 9786
NixElectronics	The UK's No.1 dedicated blu ray retailer. Blu ray films from £5.97 - http://www.nixelectronics.co.uk NixElectronics is an Assured Advertiser http://www.avforums.com/forums/view_assured.htm
Oyyy_co_uk	Oyyy.co.uk Supporting AVForums as an Assured Advertiser
pookie123	http:www.digitaldirect.co.uk
QuantumUK	Quantum Electronics (UK) Ltd is proud to be an Assured Advertiser on the AV Forums. www.quantumelectronics.co.uk or email sales@quantumelectronics.co.uk
quoteMe4	www.quoteme4.co.uk - quote, compare, get covered get cashback - life, critical illness, income protection, mortgages.
ReTrO	Richard Wilson Assured Advertiser P.J - HiFi - Home Cinema - Automated Solutions ----- The forums longest serving member -----
Richer Sounds	Richer Sounds Tel: 0845 900 1230 - e-mail: customerservices@richersounds.com
ripcaster.co.uk	ripcaster.co.uk Assured Advertiser Rip > Stream > Listen > Watch
Rob Sinden	Rob Sinden, Gecko www.geckohomecinema.com Assured Advertiser
Seb@JustHDMI	Sebastian Hi-Definition demands High Quality www.justhdmi.co.uk
ShanePJ	Shane -Assured Advertiser.- 01282 864048 Roy Jowett LTD http://www.royjowetthomecinema.co.uk - http://www.royjowettaudiovisual.co.uk - http://www.discounttv.co.uk
Simon Ellis	Simon Ellis PCBuyIT
Sonorous
Stand & Deliver	http://www.standanddeliver.com Telephone:08454 606 006 Email:sales@standanddeliver.com The UKs largest supplier of Audio and Visual furniture.
teenwolf69	http://www.digitaldirect.co.uk
tony.lazzerini	TLC Broadcast is an Assured Advertiser. Home Cinema Specialists Reference Studio
tradeyourstuff	www.tradeyourstuff.co.uk Buy,sell and trade video games/consoles We will buy your games for hard cash! Proud to be an assured advertiser on the AVForums.
TVCables	TVCables for all your cabling needs... www.tvcables.co.uk 5 Years unbroken support to AVForums TVCables is a trading name of Nimbus Designs Ltd - Established 1980 - Your trusted cable supplier.
TVStandsUK	www.tvstandsuk.co.uk - TV Stand and AV Furniture Specialists - Online Since 2003 www.wemountu.com - TV Wall Bracket & Wall Mount Specialists Flickr
vex	Be careful out there forumites - 89% of statistics are made up. Life's better when it's wired! - WiredLife Proud to be an AVForums sponsor and assured advertiser
wired-man	Life's better when it's wired! - WiredLife Proud to be an AVForums sponsor and assured advertiser
X3ELS	Elliot Hicks Assured Advertiser http://www.pjhifi.co.uk
xpcontact	YellMann, the UK penny auction is proud to be an Assured Advertiser on AV Forums. Yellmann.com check our blog
XTZ AB	XTZ AB is proud to be an Assured Advertiser on the AV Forums www.xtz.se/index.php?&eng=true