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» Assured Advertiser Information

Assured Advertisers are long term advertisers at AVForums. Their support will enable the AVForums to continue to be the web’s best AV resource and online community in the UK.
Assured Advertisers also have certain privileges which other advertisers/commercial organisations do not have:

  • they (must) have the Assured Advertiser title under their name in posts.
  • they may respond to direct questions for help with a reply directing people to their business. I.e. they have a limited exemption from rule 7.

AVForums rule 7 states the following:
AVForums members must not solicit business from within posts. An example of this is saying 'We sell...'. Soliciting business undermines paid advertising which keeps these forums running. Retailers, manufacturers and distributors are invited (even encouraged) to post information about products on the forums provided it is factual, is generally for the benefit of forum members and doesn't break this rule. ‘Assured Advertisers’ have a limited amount of latitude within rule 7.

Rule 7 exists for two main reasons:

  • to stop spam. Nobody wants to see people posting adverts in threads.
  • to maintain AVForums’ revenue streams from paid advertising.

Rule 7 is a tricky one to judge (as well as implement). Nobody may solicit business in posts. This extends as far as us preventing a retailer from letting people know when they have stock of a product.
However, there is a situation when rule 7 can work against the ethos of the forums. Let’s look at a reasonably common example. Someone asks for a retailer in their local area. One of our advertisers is not allowed to reply to their question yet another member is allowed to recommend a non-advertiser. That seems very unfair because advertisers with AVForums are putting in the effort to contribute to the forums, yet are gagged by our rules and are unable to help a poster.

Our Assured Advertiser scheme allows advertisers to reply to direct questions with answers which would otherwise break rule 7. These replies must answer the original question(s) and may include a link to their website provided the link is relevant to the answer. AVForums reserves the right to amend or delete any posts by assured advertisers which break any of the forum rules.

Let’s look at a couple of examples of this excemption to rule 7 being used.
Say someone asks for details of a dealer in their locale.
Quote:
‘Can anyone recommend a retailer in Sheffield?’

An Assured Advertiser could reply saying
Quote:
‘Yes we are in Sheffield, check out my signature for details’.

The advertiser has answered the original poster’s question and so the reply is allowed.
If they then went on to add
Quote:
‘and we provide the best service in South Yorkshire’

Then they are definitely breaking rule 7 and their post would be dealt with by the moderators.

Another example.
Quote:
‘Where can I pick up the JVC HD1 projector?’

The reply
Quote:
‘We have them in stock for £4,000.’

Is ok since it’s answering the question. The additional availability and pricing information is acceptable since it’s pretty much essential to the original poster. But
Quote:
‘give me a call and we can get one out to you for tomorrow’

is pushing it too far.

I hope these examples illustrate that we are giving long term advertisers more latitude to provide useful information without getting moderated. They must still be mindful not to venture beyond answering direct questions with relevant answers.

We would like our members to support the forums’ advertisers to ensure this website’s continued success. So please click on their banners, visit their websites, and buy their products and services.

If you would like to provide feedback or have a complaint regarding an Assured Advertiser, post please contact AVForums admin.

Should you be looking to advertise your company on AVForums then please email us.

Only Assured Advertisers may have Assured Advertiser as their title under their name in posts.

To set up your Assured Advertiser title, you should send a private message to admin requesting the change.

Current Assured Advertisers

Name Signature
Alastair Collie - Kent Home Cinema Centre Ltd (CEDIA Members & ISF accredited)
Web sites:
www.kenthomecinema.co.uk & www.av-sales.co.uk Email: alastair@kenthomecinema.co.uk

AV Sales - supporting the AVFORUMS as an ASSURED ADVERTISER
Andrew Taylor - Manager of E-Commerce / Technical Advisor
Chase AV Direct - Plasma and LCD Stands, Brackets and Mounts from Alphason - Atacama -
Audinni - Blok - Optimum - Quadraspire - Sona - Soundstyle - Spectral - Unicol - Vogels
Proud to be an AVForums Assured Advertiser
MustAVit.co.uk is proud at be an Assured Advertiser
National Suppliers of Home Entertainment Systems and Equipment
Home Cinema - Multiroom Distribution - Speakers - Intelligent Lighting - Media Modules
The online face of Audio-T

www.audio-t.co.uk
Nik Drake. 0845 644 1904
www.cvsmedia.co.uk
AVForums Assured Advertiser
AVSUPPORTS is proud to be an Assured Advertiser on AV Forums
Regards Andrew
AVSupports Quote discount CODE 422 for special AV Forums 5% discount

TV Brackets, TV Stands AND AV Cables
Assured Advertiser

Cable Universe is proud to be an Assured Advertiser on the AV Forums.
Tel:01803 731031 admin@cableuniverse.co.uk
Chase AV Direct - Plasma / LCD TV Stands, Brackets & Mounts
Email us or call 01473 279992 for free advice on Alphason - Atacama - Audinni - Blok - Optimum - Quadraspire - Soundstyle - Spectral - Unicol - Vogels
Chase AV Direct are an AVForums Assured Advertiser
Chris Nicholl (ISF Certified) - Kent Home Cinema Centre Ltd (CEDIA Members & ISF accredited)
Web sites:
www.kenthomecinema.co.uk & www.av-sales.co.uk Email: Chris@kenthomecinema.co.uk

AV Sales - supporting the AVFORUMS as an ASSURED ADVERTISER
Creative Audio - Internet prices from a specialist shop! 01743 236055 / 01743 241924 http://www.creative-audio.co.uk
Assured Advertiser.
Smoke me a kipper i'll be back for breakfast

ASSURED ADVERTISER
Darren Coates, Managing Director - 01473 279992
Chase AV Direct - Plasma and LCD Stands, Brackets and Mounts from Alphason - Atacama -
Audinni - Blok - Optimum - Quadraspire - Sona - Soundstyle - Spectral - Unicol - Vogels
Proud to be an AVForums Assured Advertiser
Frank Harvey Hi-Fi / hifix.co.uk 02476 525200
Frank Harvey and Hifix are proud to support AVForums as an ASSURED ADVERTISER

NEWLY APPOINTED KEF REFERENCE AND MONITOR AUDIO PLATINUM DEALER
Roy Jowett Ltd:-Home Cinema Specialists & AV Forums Assured Advertiser
sales@royjowettav.co.uk
david@royjowettav.co.uk
Early Spring Hot Deals: http://www.discounttv.co.uk/February_Sale.html
UKHDMI is an Assured Advertiser.
HDMI Cables
Octava Switches
Lets Get Connected.
HiFi Headphones Store | The UK's Headphones & Earphones Specialist
Read our Headphone Buying Guides - Sennheiser, Grado, Ultimate Ears, Shure and more - Contact Us for friendly advice
HiFi Headphones are proud to be an AVForums Assured Advertiser
Ian Scorgie - Kent Home Cinema Centre Ltd (CEDIA Members & ISF accredited)
Web sites:
www.kenthomecinema.co.uk & www.av-sales.co.uk Email: ian@kenthomecinema.co.uk

AV Sales - supporting the AVFORUMS as an ASSURED ADVERTISER
Ken Davies
Ivojo Multimedia
www.ivojo.co.uk, interactive-av.co.uk.
AVForums Assured Advertiser.
www.k1connectivity.co.uk - HDMI, DVI, 3-RCA, 5-RCA, 2-RCA Audio, Toslink, VGA, SVGA, M1, Digital Coaxial Audio and many more Cables & Adapters.

Plasma Wall Mounts - Tilting, Swiveling, 3-way and Flat mounts and brackets in stock NOW.
Kent Home Cinema Centre Ltd (CEDIA Members & ISF accredited)
Web sites:
www.kenthomecinema.co.uk & www.av-sales.co.uk Email: alastair@kenthomecinema.co.uk

AV Sales - supporting the AVFORUMS as an ASSURED ADVERTISER
www.m-formonline.co.uk
Wall Brackets - Universal Remotes - AV Cables
info@m-formonline.co.uk
AV Forums Assured Advertiser
Eat Sleep Live Ltd
T: 011 5916 6561
W:www.eatsleeplive.co.uk
Proud to be an Assured Advertiser
MustAVit.co.uk is proud at be an Assured Advertiser
National Suppliers of Home Entertainment Systems and Equipment
Home Cinema - Multiroom Distribution - Speakers - Intelligent Lighting - Media Modules

www.mediaPC.tv is proud to be an Assured Advertiser on the AV Forums
Neil Davidson

T+W Marketing are proud to be an AV Forums Assured Advertiser

Premium Technology for Custom Install - Digital Projection, Aerial Acoustics, DVI Gear, Genelec, ISCO, Sencore and ISF Europe
Richard Torble - Kent Home Cinema Centre Ltd (CEDIA Members & ISF accredited)
Web sites: www.kenthomecinema.co.uk & www.av-sales.co.uk, ex-demo and b-stock list
Email: richard@kenthomecinema.co.uk
AV Sales - supporting the AVFORUMS as an ASSURED ADVERTISER
Russ Andrews Accessories Ltd
www.russandrews.com
Shane Harrison - Assured Advertiser.- 01282 864048
Roy Jowett LTD - http://www.royjowettav.co.uk
Discount Electrical - http://www.discounttv.co.uk
Early Spring Savers http://www.discounttv.co.uk/February_Sale.html
www.tgrav.com is proud to be an Assured Advertiser on the AVForums
TLC Broadcast is an Assured Advertiser.
www.tlcbroadcast.co.uk
Pioneer Reference Studio
www.vipcinemas.co.uk
Design Cinema Privee
European Dealer


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