Hi Clemenzina and thank you for your concern. I'm quite sensible really - I've not electrocuted myself yet. Thanks also NST for your advice on this.
So, when I took the back of both TV's, it was immediately clear why the Panasonic sounded so much better - its speakers were at least twice the size of the Sony ones. The Sony's were very weedy little things about an inch and a half across - why would they couple such pathetic speakers with such a lovely screen?
The Panasonic ones also have a plastic casing in front of them which lets you have the speakers set back in the TV where there is lots of space but then funnels the sound to the front of the TV where the speaker grills are. They probably also act like speaker cabinets to some degree.
Anyway, with some cutting of plastic protruberances, 2 new screw holes in the Sony casing and some deep frowns, I managed to fit the Panasonic speakers complete with casings inside the Sony (without fouling or obstructing any electronics of course) and it works great. Sounds just like the Panny - nice round bass and interestingly, more clarity at the top.
Also interesting to note, I have to have the volume turned up a touch higher to achieve the same sound levels.
Now I can get on with building a particle accelerator in the bathroom
Thanks again,
Alex.