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Some movies and shows can be suspenseful, but I've never found anything scary.
Take all that hype surrounding the release of the 'Blair Witch Project', all those people who left screaming or white faced from the movie theatre... Sorry, but they're all just pussy's!
Yet shows like early X-Files, and movies like Seven always managed to build on suspense, more than just trying to scare the crap out of their audiences, and were far more successful.
Alien is the perfect example, people think it's scary because of some nasty looking monster? Yeah, sure, it might comes back to visit kids in their nightmares, but anyone with a sense of reality knows it's not real, as scary as it may seem. It the suspense, built up by the feelings of loneliness and claustraphobia that the audience empathises with, that fools people into thinking they're scared... that 'what's going to happen next?' feeling.
It's empathetic apprehension, anxiety and suspense that the audience feels, not fear. And it always depends on the characters that have been put into such peril more than anything else to make the audience feel this way.
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