[mattclarkie]

I just saw an advert that Sky One is being rebranded 31/08/08.

Along with this rebranding is a 20% increase in budget.


I just wondered whether anyone on the inside had details about what we can expect. They showed clips of 24, but they didn't look like Series 7, and the new logo seemed similar to Virgin 1.

I understand there are NDA, but there must be more details floating around than Noel Edmonds is doing a pilot. I just can't seem to find them.

[DJT75]

Won't be happy until they rebrand the channel as "The 'Rescue Me' Channel" - it was the only programme worth watching on there.

[JohnG]

Originally Posted by DJT75

Won't be happy until they rebrand the channel as "The 'Rescue Me' Channel" - it was the only programme worth watching on there.

My thoughts exactly

[Scapegoat]

Rescue Me - gutted about this. Tempted to pick up the DVD boxset watch and then flog on, but it won't be in HD.

Las Vegas as well - though as its been cancelled after this season (that Sky are now not showing) its more understandable.

Ho hum.

[pmc]

I wonder how much they paid some ad agency to come up with new name

[djjimbob]

I dunno, but it's inspired!

[soundstory]

yes changing one to 1 makes all the difference !

[Scapegoat]

Will the on-screen logo take up less space? If so

[eternaldark]

be as well calling it the Simpsons channel, thats all i ever see when i channel flick

[mattclarkie]

According to wiki Sky One was renamed Sky 1 in 1996. So they are merely going back to the old name. Obviously at some point they went back to Sky One.

I prefer One to 1 personally. More classy.

Brief History

Sky One -> Sky 1 -> Sky One -> Sky 1


In 5 years expect Sky One to return.

[DJT75]

Originally Posted by mattclarkie

Brief History

Sky One -> Sky 1 -> Sky One (or sod all if you're on Virgin) -> Sky 1

You missed a bit

[Joe Pineapples]

Originally Posted by Scapegoat

Will the on-screen logo take up less space? If so

Seconded (with 'Lost' and 'Battlestar Galactica' in mind). Thinking about it, they will more likely make it larger overall, or fill the space with 'you are now watching'.

[jenic]

I always preferred the square logo.

[Battle]

I dont particularly mind the DOG - its the six inch tall blue bar that they put at the bottom of the screen to tell you whats next that really hacks me off

[PoochJD]

Hi,

The rebranding seems rather pointless to me. However, if their DOG reduces in size and obviousness, then I'm all for it.

With regards to stuff coming-up on Sky 1 in the future, the following should be of interest:

- "Battlestar Galactica: Caprica" has been bought, and will start airing in the Autumn.

- A fourth series of "Ross Kemp On Gangs" will air also.

- "Futurama" will start an all-new 16 epispde run, after the success of the DVD movies and previous series releases.

- "The Simpsons" will get its first ever, post-watershed episode in the UK, when episode "Love: Springfieldian Style" is shown in a post-9pm slot due to its adult nature, content and tone!

- "24: Exile" starts soon, which is a 2-hour special, leading into Season 7 of the main show, also on Sky 1 in the New Year.


Pooch

[mattclarkie]

Thanks for the info.

[Fordy]

I dont like the fact that the subs price has risen to fund this rebrand and we are actually getting less quality programming from them. I really dont care for pathetic game shows, i want class drama from any side of the pond not cilla black or noel edmonds and less repeats!

[JohnG]

Originally Posted by PoochJD

Hi,

The rebranding seems rather pointless to me. However, if their DOG reduces in size and obviousness, then I'm all for it.

With regards to stuff coming-up on Sky 1 in the future, the following should be of interest:

- "Battlestar Galactica: Caprica" has been bought, and will start airing in the Autumn.

- A fourth series of "Ross Kemp On Gangs" will air also.

- "Futurama" will start an all-new 16 epispde run, after the success of the DVD movies and previous series releases.

- "The Simpsons" will get its first ever, post-watershed episode in the UK, when episode "Love: Springfieldian Style" is shown in a post-9pm slot due to its adult nature, content and tone!

- "24: Exile" starts soon, which is a 2-hour special, leading into Season 7 of the main show, also on Sky 1 in the New Year.


Pooch

There's only 24 that might interest me out of that lot, and if it's as bad as the last series of 24 then I won't be watching that for long

[Toasty]

Not a great move, with all the +1 channels out there, this could confuse people

[Adama]

Why not call it "Sky 1 (Invisible)" - and have an invisible DOG in the corner!

... I'll get me coat

[mattclarkie]

Looks like the DOG will be growing.

[PoochJD]

Hi,

My god, the new Sky 1 DOG is horrific! It's bright, it's bland, but it looks truly awful! Not a good design at all.


Pooch

[red_flash]

Originally Posted by DJT75

Won't be happy until they rebrand the channel as "The 'Rescue Me' Channel" - it was the only programme worth watching on there.

I couldn't agree more

[IAN P]

So it's gonna be blue and solid,there's a joke for someone

[mattclarkie]

The DOG might not be blue, but it should look similar to the picture

I can't see it not being blue, but hopefully Sky will have the sense to make it opaque.

[JohnG]

Originally Posted by PoochJD

Hi,

My god, the new Sky 1 DOG is horrific! It's bright, it's bland, but it looks truly awful! Not a good design at all.


Pooch

Sounds just like the channel to me

[Starburst]

Originally Posted by Fordy

I dont like the fact that the subs price has risen to fund this rebrand and we are actually getting less quality programming from them. I really dont care for pathetic game shows, i want class drama from any side of the pond not cilla black or noel edmonds and less repeats!

The subs would have gone up regardless and as for content well as always you are never going to please everyone, we've seen over the years that SKY1 is considered to reliant on imports and should spend more money on UK content across a wider range of genres yet when they start doing that other people complain

They are not my cup of tea but Gladiators and Lyrics have been the top performers for SKY1 over the "summer" months and regardless of the channel or content you can not argue against what the viewing figures prove works.

[mattclarkie]

The increase in sub must be partly to pay for these stupid rebrandings.

[Starburst]

Originally Posted by mattclarkie

The increase in sub must be partly to pay for these stupid rebrandings.

Obviously some revenue is being used to rebrand but if anyone really thinks SKY wouldn't have put up the prices anyway is missing the point. The new pricing will generate over £100 million a year, a lot of that will be used to supplement profits as operating expenses increase thanks to energy, fuel, local taxation, annual staff pay increases and content price increases (CL, US Imports, independent productions) etc etc.

Finally some of the advertising and marketing budget will go towards the rebrand, how much of the existing budget or how much the budget is increased for this one off expenditure is totally unknown to me but the annual price rise would have happened anyway.

[red_flash]

Originally Posted by Starburst

The subs would have gone up regardless and as for content well as always you are never going to please everyone, we've seen over the years that SKY1 is considered to reliant on imports and should spend more money on UK content across a wider range of genres yet when they start doing that other people complain

They are not my cup of tea but Gladiators and Lyrics have been the top performers for SKY1 over the "summer" months and regardless of the channel or content you can not argue against what the viewing figures prove works.

the main reason to subscribe to Sky or cable is for those US imports, that and sports/movies. All this British "content" is just detracting from the quality of years gone by. Sky One and used to be the alternative to the banality of terrestrial TV. If Sky really wants to go British it should try creating its own high quality drama, something along the quality level of say spooks. Not to imitate the same tea time rubbish has BBC or ITV.