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Sky One becomes Sky 1 31/08/08

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Old 06-08-2008, 9:34 AM   #1
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Sky One becomes Sky 1 31/08/08

I just saw an advert that Sky One is being rebranded 31/08/08.

Along with this rebranding is a 20% increase in budget.


I just wondered whether anyone on the inside had details about what we can expect. They showed clips of 24, but they didn't look like Series 7, and the new logo seemed similar to Virgin 1.

I understand there are NDA, but there must be more details floating around than Noel Edmonds is doing a pilot. I just can't seem to find them.
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Old 06-08-2008, 9:52 AM   #2
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Re: Sky One becomes Sky 1 31/08/08

Won't be happy until they rebrand the channel as "The 'Rescue Me' Channel" - it was the only programme worth watching on there.
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Old 06-08-2008, 11:12 AM   #3
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Re: Sky One becomes Sky 1 31/08/08

Quote:
Originally Posted by DJT75 View Post
Won't be happy until they rebrand the channel as "The 'Rescue Me' Channel" - it was the only programme worth watching on there.
My thoughts exactly
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Old 06-08-2008, 11:20 AM   #4
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Re: Sky One becomes Sky 1 31/08/08

Rescue Me - gutted about this. Tempted to pick up the DVD boxset watch and then flog on, but it won't be in HD.

Las Vegas as well - though as its been cancelled after this season (that Sky are now not showing) its more understandable.

Ho hum.
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Old 06-08-2008, 11:22 AM   #5
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Re: Sky One becomes Sky 1 31/08/08

I wonder how much they paid some ad agency to come up with new name
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Old 06-08-2008, 11:25 AM   #6
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Re: Sky One becomes Sky 1 31/08/08

I dunno, but it's inspired!
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Old 06-08-2008, 11:28 AM   #7
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Re: Sky One becomes Sky 1 31/08/08

yes changing one to 1 makes all the difference !
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Old 06-08-2008, 11:31 AM   #8
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Re: Sky One becomes Sky 1 31/08/08

Will the on-screen logo take up less space? If so
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Old 06-08-2008, 11:37 AM   #9
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Re: Sky One becomes Sky 1 31/08/08

be as well calling it the Simpsons channel, thats all i ever see when i channel flick
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Old 06-08-2008, 12:42 PM   #10
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Re: Sky One becomes Sky 1 31/08/08

According to wiki Sky One was renamed Sky 1 in 1996. So they are merely going back to the old name. Obviously at some point they went back to Sky One.

I prefer One to 1 personally. More classy.

Brief History

Sky One -> Sky 1 -> Sky One -> Sky 1


In 5 years expect Sky One to return.

Last edited by mattclarkie; 06-08-2008 at 12:45 PM.
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Old 06-08-2008, 1:26 PM   #11
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Re: Sky One becomes Sky 1 31/08/08

Quote:
Originally Posted by mattclarkie View Post

Brief History

Sky One -> Sky 1 -> Sky One (or sod all if you're on Virgin) -> Sky 1

You missed a bit
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Old 06-08-2008, 10:09 PM   #12
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Re: Sky One becomes Sky 1 31/08/08

Quote:
Originally Posted by Scapegoat View Post
Will the on-screen logo take up less space? If so
Seconded (with 'Lost' and 'Battlestar Galactica' in mind). Thinking about it, they will more likely make it larger overall, or fill the space with 'you are now watching'.
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Old 06-08-2008, 10:21 PM   #13
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Re: Sky One becomes Sky 1 31/08/08

I always preferred the square logo.
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Old 06-08-2008, 10:23 PM   #14
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Re: Sky One becomes Sky 1 31/08/08

I dont particularly mind the DOG - its the six inch tall blue bar that they put at the bottom of the screen to tell you whats next that really hacks me off
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Old 07-08-2008, 11:24 AM   #15
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Exclamation Re: Sky One becomes Sky 1 31/08/08

Hi,

The rebranding seems rather pointless to me. However, if their DOG reduces in size and obviousness, then I'm all for it.

With regards to stuff coming-up on Sky 1 in the future, the following should be of interest:

- "Battlestar Galactica: Caprica" has been bought, and will start airing in the Autumn.

- A fourth series of "Ross Kemp On Gangs" will air also.

- "Futurama" will start an all-new 16 epispde run, after the success of the DVD movies and previous series releases.

- "The Simpsons" will get its first ever, post-watershed episode in the UK, when episode "Love: Springfieldian Style" is shown in a post-9pm slot due to its adult nature, content and tone!

- "24: Exile" starts soon, which is a 2-hour special, leading into Season 7 of the main show, also on Sky 1 in the New Year.


Pooch
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Old 08-08-2008, 9:00 AM   #16
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Re: Sky One becomes Sky 1 31/08/08

Thanks for the info.
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Old 08-08-2008, 11:10 AM   #17
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Re: Sky One becomes Sky 1 31/08/08

I dont like the fact that the subs price has risen to fund this rebrand and we are actually getting less quality programming from them. I really dont care for pathetic game shows, i want class drama from any side of the pond not cilla black or noel edmonds and less repeats!
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Old 08-08-2008, 11:15 AM   #18
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Re: Sky One becomes Sky 1 31/08/08

Quote:
Originally Posted by PoochJD View Post
Hi,

The rebranding seems rather pointless to me. However, if their DOG reduces in size and obviousness, then I'm all for it.

With regards to stuff coming-up on Sky 1 in the future, the following should be of interest:

- "Battlestar Galactica: Caprica" has been bought, and will start airing in the Autumn.

- A fourth series of "Ross Kemp On Gangs" will air also.

- "Futurama" will start an all-new 16 epispde run, after the success of the DVD movies and previous series releases.

- "The Simpsons" will get its first ever, post-watershed episode in the UK, when episode "Love: Springfieldian Style" is shown in a post-9pm slot due to its adult nature, content and tone!

- "24: Exile" starts soon, which is a 2-hour special, leading into Season 7 of the main show, also on Sky 1 in the New Year.


Pooch

There's only 24 that might interest me out of that lot, and if it's as bad as the last series of 24 then I won't be watching that for long
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Old 08-08-2008, 12:07 PM   #19
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Re: Sky One becomes Sky 1 31/08/08

Not a great move, with all the +1 channels out there, this could confuse people
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Old 09-08-2008, 8:44 AM   #20
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Re: Sky One becomes Sky 1 31/08/08

Why not call it "Sky 1 (Invisible)" - and have an invisible DOG in the corner!

... I'll get me coat
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Old 09-08-2008, 10:27 AM   #21
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Re: Sky One becomes Sky 1 31/08/08

Looks like the DOG will be growing.
Attached Thumbnails
Sky One becomes Sky 1 31/08/08-sky1_logo_-282008-29.png  
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Old 09-08-2008, 10:33 AM   #22
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Thumbs down Re: Sky One becomes Sky 1 31/08/08

Hi,

My god, the new Sky 1 DOG is horrific! It's bright, it's bland, but it looks truly awful! Not a good design at all.


Pooch
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Old 09-08-2008, 8:22 PM   #23
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Re: Sky One becomes Sky 1 31/08/08

Quote:
Originally Posted by DJT75 View Post
Won't be happy until they rebrand the channel as "The 'Rescue Me' Channel" - it was the only programme worth watching on there.
I couldn't agree more
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Old 09-08-2008, 8:30 PM   #24
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Re: Sky One becomes Sky 1 31/08/08

So it's gonna be blue and solid,there's a joke for someone
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Old 10-08-2008, 9:45 AM   #25
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Re: Sky One becomes Sky 1 31/08/08

The DOG might not be blue, but it should look similar to the picture

I can't see it not being blue, but hopefully Sky will have the sense to make it opaque.
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Old 10-08-2008, 11:33 AM   #26
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Re: Sky One becomes Sky 1 31/08/08

Quote:
Originally Posted by PoochJD View Post
Hi,

My god, the new Sky 1 DOG is horrific! It's bright, it's bland, but it looks truly awful! Not a good design at all.


Pooch
Sounds just like the channel to me
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Old 10-08-2008, 11:58 AM   #27
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Re: Sky One becomes Sky 1 31/08/08

Quote:
Originally Posted by Fordy View Post
I dont like the fact that the subs price has risen to fund this rebrand and we are actually getting less quality programming from them. I really dont care for pathetic game shows, i want class drama from any side of the pond not cilla black or noel edmonds and less repeats!



The subs would have gone up regardless and as for content well as always you are never going to please everyone, we've seen over the years that SKY1 is considered to reliant on imports and should spend more money on UK content across a wider range of genres yet when they start doing that other people complain

They are not my cup of tea but Gladiators and Lyrics have been the top performers for SKY1 over the "summer" months and regardless of the channel or content you can not argue against what the viewing figures prove works.
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Old 10-08-2008, 3:00 PM   #28
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Re: Sky One becomes Sky 1 31/08/08

The increase in sub must be partly to pay for these stupid rebrandings.
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Old 10-08-2008, 3:43 PM   #29
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Re: Sky One becomes Sky 1 31/08/08

Quote:
Originally Posted by mattclarkie View Post
The increase in sub must be partly to pay for these stupid rebrandings.


Obviously some revenue is being used to rebrand but if anyone really thinks SKY wouldn't have put up the prices anyway is missing the point. The new pricing will generate over £100 million a year, a lot of that will be used to supplement profits as operating expenses increase thanks to energy, fuel, local taxation, annual staff pay increases and content price increases (CL, US Imports, independent productions) etc etc.

Finally some of the advertising and marketing budget will go towards the rebrand, how much of the existing budget or how much the budget is increased for this one off expenditure is totally unknown to me but the annual price rise would have happened anyway.
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Old 10-08-2008, 4:01 PM   #30
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Re: Sky One becomes Sky 1 31/08/08

Quote:
Originally Posted by Starburst View Post
The subs would have gone up regardless and as for content well as always you are never going to please everyone, we've seen over the years that SKY1 is considered to reliant on imports and should spend more money on UK content across a wider range of genres yet when they start doing that other people complain

They are not my cup of tea but Gladiators and Lyrics have been the top performers for SKY1 over the "summer" months and regardless of the channel or content you can not argue against what the viewing figures prove works.
the main reason to subscribe to Sky or cable is for those US imports, that and sports/movies. All this British "content" is just detracting from the quality of years gone by. Sky One and used to be the alternative to the banality of terrestrial TV. If Sky really wants to go British it should try creating its own high quality drama, something along the quality level of say spooks. Not to imitate the same tea time rubbish has BBC or ITV.
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