Quote:
Originally Posted by Skytech
IMO it's about time UEFA and the Premier League decided that money isn't the be-all and end-all and that having coverage on terrestrial TV might actually be a GOOD THING. |
Now back to the real world
There is no reason UEFA should pander to the eccentricities of the BBC funding method when public television in other EU countries seem to manage fairly well and as for commercial competitors if they can generate the revenue from advertising and sponsorship to outbid PAY telly then every other aspect operates on a level playing field.
In terms of the EPL then I don't see how FTA broadcaster has any practical benefit in terms of promotion of the league, it's pretty much in the stratosphere in terms of awareness and profile despite being a PAY product since 1992.
At the end of the day it would be stupid for the EPL Chairman to turn down a deal offering upto £30 million extra each just to make sure of FTA coverage for two big reasons. The first is obviously the money which like it or not the EPL is budgeted on and any reduction even a known one with a years warning would seriously undermine all buy two or three of the clubs. The second is that we already have complaints of too much footy on TV, factor in Premiership and you would get more complaints not only from non footy fans but other sports who see FTA TV coverage shrink.
There was a good argument to be made that the ECB should have retained FTA coverage as seen when England were doing well and CH4 has serious viewing figures but alas when the bids were being made CH4 looked at the average audiences and refused to increase their existing price.
SKY valued cricket more than CH4 and didn't have to rely on the fickle audience and were prepared to pay for the rights.
It's ironic that in this world of political pressure to prevent monopolies in sports rights we still have a situation where only the BBC can practically bid for Wimbledon and name their own price.
No one would argue that the BBC do a first rate job in coverage but Wimbledon and the LTA would get so much more cash if the Crown Jewels restrictions were lifted, the BBC would still probably win but would have to pay market value which would then increase the resources for British tennis.