HI,
If you look at the advert carefully, you'll see that actually he ISN'T in that advert.
What I mean is, his image has been superimposed on to a digitally created/filmed background showing a football stadium. This is best noticed, on any digital TV channel that shows the advert in widescreen. Look closely at the very bottom of the advert, just above the bottom widescreen bar, and you will see his body has been digitally cut-off, around his chest-level. Duh!!
Not to mention the fact that he never actually mentions the "product" he's flogging!

Well, that is, he never actually says "Erection Problems". I don't even believe that's his real voice. It's probably someone else pretending to be him!
What a bad advert!
Pooch