Personally I think the ITV coverage is excellent! So I am not really tempted by this - I watched the preview show on SkySports One and was not very impreesed really, it seemed quite limited - the whole thing is laid out exactly like Sky News Active with 8 different screens and you just pick whichever one you want, however you are still limited by what is on offer: eg You can't really choose your own onboard camera, you can only choose to watch the onboard camera they are featuring at that moment if you know what I mean.
I also agree that pay per view is outrageous - It never ends> pay £12 for SkySports1 for the football > then they put the Internationals/FACUP on SkySports2 > pay extra £4 for SS2 > then they put UEFACUP on SkySports Extra! Then on top of that they charge more for Premiership Season ticket, and then you are still only halfway there cos you don't have the ITVSportsChannel!!!
And whilst we are on the subject.. why do they charge £8 pounds per premiership match on the subscription channel?!! I mean £3 (same as a film) and we might be interested, but £8 is way too much!!
I wonder if many people are buying them?
Anyway, my rant is over! - sorry about that