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Jack Bauer's latest marathon workday got off to a good start Sunday, ratings-wise.
The Fox drama 24 notched its most-watched episode ever with its fifth-season premiere as the first of two back-to-back episodes got a boost from a prime-time overrun (in East Coast and Midwestern markets) of the NFL's NFC divisional playoff game between the Carolina Panthers and Chicago Bears.
Airing from about 8:13-9:11 p.m. EST, the first episode of 24 averaged 17 million viewers and a 7.3 rating in the adults 18-49 demographic (demographic share data for Sunday were not available Monday because of the Martin Luther King Jr. holiday), according to preliminary estimates from Nielsen Media Research. The second hour of 24, which ended at about 10:13 p.m. EST, held on to the majority of its lead-in to finish out with 15.5 million viewers and a 6.7 rating in adults 18-49.
According to Fox, Sunday's episodes marked the two most-watched installments of the Emmy-winning real-time drama series since the clock began ticking on 24 in fall 2001. Last year, Fox shifted the series to a January premiere date in part to allow the show to run original episodes in its regular Monday 9 p.m. slot through the end of the season without taking any weeks off for repeats.
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