[dennis]

is this a new record for sky?,the programe"black sky race for space"started at 21.00 then cut for an advert break at.....21.04!.
un believable!

Implied swearword removed [by Garrett]

[Starburst]

Thanks for the post, looks an interesting program

I suspect it would also be a new record for NTL and TW as well then

[lee789]

I've seen this on a few shows, a US thing. Its so you're captive when they play it.
Advert breaks between shows don't get as many viewers because it a tea break/toliet stop or whatever, 5 minutes in and you'll stay put. Twenty minutes in it another break opportunity.
The thing that gets me with this is that the viewer directly pays to watch sky , fair enough with ITV they rely on advertyising revenues .

[Gary D]

Originally Posted by dennis

is this a new record for sky?,the programe"black sky race for space"started at 21.00 then cut for an advert break at.....21.04!.
unf g believable!

Just think, YOU pay for that



gary

[zantarous]

But you still get the same number of breaks regardles of what time they happen?

[MonkeyBoy]

Sky One did this on the new Simpsons last sunday, but they only had the one ad just at 5 mins in.

Steve

[Starburst]

Originally Posted by zantarous

But you still get the same number of breaks regardles of what time they happen?

Over a 24 hour period you do.
A small loop hole allows broadcasters to bias their ad breaks and duration in timeslots that they see fit while reducing the adverts in off peak time.

Personally I would be happy if SKY got rid of the final ad break in a 1 hour timeslot, come back from the break for 2 minutes of programming and the end credits (which are then talked over).

[JohnG]

I'm sure the ad breaks are getting longer, every time I switch over to UKGold there are adverts on, well 9 times out of 10 there are anyway.

[Starburst]

Perhaps you channel surf during an ad break and most of the other channels sync their breaks with eachother and it can look like a whole EPG full of advert channels

[miniman]

Just got sky+ . I record almost everything now and just skip past the adverts. Well worth £99

[lee789]

Originally Posted by Starburst

Perhaps you channel surf during an ad break and most of the other channels sync their breaks with eachother and it can look like a whole EPG full of advert channels

Usually they sync with programmes with adjacent channel numbers, so to avoid them move quite a way from the progamme you are watching and you've a chance of channel surfing whilst avoiding adverts. (this is what I was told by a marketing guy)