Yes, the electric companies have been doing this for as far back as we can remember though.

Buying into new technology and improved systems is what we Home Theatre Enthusiasts are here for aren't we Starburst?
I just think 3D really splits people down the middle, which is fine, but I just wish some people would make a judgement after they have seen proper 3D ...e.g. in a RealD cinema or with shutter glasses on an appropriate 3D TV or Projector. The anaglyph releases of 3D movies, really are scraping the bottom of the barrel and the bare minimum of what can be called 3D. It's cheap 3D for the masses to be honest. Obviously, the studios have a vested interest in not releasing top quality 3D DVD releases of their films as of course, they want people to go to the cinema first rather than wait for the DVD, Also, currently, there aren't enough 3D systems to justify proper 3D releases on DVD..e.g. side by side or interlaced 3D format.
What confuses me is that surely the studios make just as much money from DVD/Blu Ray releases than they make from the cinema these days? After all, it wasn't too long ago that Videos/DVD etc weren't even available to view in the home. Some compromise has to be made between the Cinema audience and the Home Theatre Enthusiast surely?
Personally, with regards to 3D, I would like to see reasonably priced 3D DVD releases in the side by side/field sequential format for those people who have the facility to view 3D properly at home and just let the masses have the anaglyph versions...
Gae