[The News Bot]

<p><img style="margin: 6px; float: left;" src="http://www.homecinemachoice.com/files/hcc_content/hardware/zohan.jpg" title="Points mean prizes with the BD Rewards Club" width="116" height="142" />Perhaps the future of BD Live isn’t advanced interactivity after all. It might just be something as simple as a Rewards Points scheme.Today Sony UK launches just that, with its Blu-ray Club.</p>
<p>Buyers of discs like Sony's new <i>You Don't mess with the Zohan</i>, can register with the club via their Profile 2.0 players or <a href="http://www.sonyrewards.com/en/home/base/">online</a>. Build up enough points and you can get (unspecified) stuff free. <span class='read-more'><a href="http://www.homecinemachoice.com/blogs/team_HCC/sony+launches+bdrewards+club">&nbsp;read&nbsp;more &nbsp;&raquo;</a></span></p>