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Panasonic gears up for historic name change, plans greener future

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Old 17-09-2008, 3:50 PM   #1
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Post Panasonic gears up for historic name change, plans greener future

<p>Panasonic is preparing a massive marketing blitz to herald its official name change from Matsushita Electric Industrial Co. to Panasonic in its native Japan.<br />In addition to renaming itself, the CE giant will also junk its long-standing Japanese sub-brand National. </p>
<p>The 'Hello Panasonic' campaign coincides with a high profile product display at the upcoming Ceatech Tech Xpo which runs 30 September - 4 October, in Tokyo. <span class='read-more'><a href="http://www.homecinemachoice.com/blogs/team_hcc/panasonic+prepares+for+name+change">&nbsp;read&nbs p;more&nbsp;&raquo;</a></span></p>
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