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Originally Posted by Korum Good point but it's the price of the discs that's the problem. Walk into Tesco etc and you either pick up a new release on DVD for £9.98 or the Blu-ray version for £23.98, not many people are gonna pick the Blu-ray version even if they have a PS3 to play it on.
DVD's could get away with a premium charge when they were first released because it was vastly superior to VHS but Blu-ray can't afford to adopt such a high price point if they want to become mainstream. |
I agree Korum. I fall over every time I see titles on the High Street. Certainly the early adopters more often than not import, or shop online to shave that extra fiver or so off. However, I remember when dvd was launched and certain titles (Titanic and Theres Something About Mary) were launched at a ridiculous £25-30 in the High Street.
I agree that the jump is nowhere near as obvious as vhs>dvd was, but the costs will come down.
I believe it will succeed, as consumers eventually upgrade their sets they will look for films that do their sets justice. The PS3 in particular does a fantastic job of upscaling, and with the future proof download updates via the online service, web browsing and all the rest it really is the best player out there (IMHO).
Consumers want to have something to show for their money (a disc in their hand). I dont like downloading movies. I have tried it on the 360 marketplace, and let me tell you it is not very enjoyable. Maybe when broadband speeds go through the roof etc it will take off. However given the fact the films are deleted after so many days makes you kinda think that you are at their mercy.
Blueray, buy the disc, put it on a shelf, and watch whenever you want. Bored with it - then sell it.
I was an HDDVD lover, and was gutted when the format was killed off, but now we have a sole format, I think it will take off.
All it takes is a few huge hitters (Lord of The Rings / Star Wars etc) to be released, and plenty word of mouth, and of course price reductions on the High Street.
Certainly I wouldn't buy another sdDVD over Blueray after seeing the quality on my screen