HD DVD camp comes out fighting - and cuts hardware prices even more

**The News Bot** · 14-01-2008, 1:00 PM

After appearing to lay down and die immediately following the announcement that Warners would be going Blu-ray exclusive from May 2008, the HD DVD camp has today issued a bullish press release suggesting that the HD format war is far from over. Focussing on the fact that HD DVD hardware sales...

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Max Payne · 14-01-2008, 7:57 PM

Instead of cutting the price of players (of course its welcome), why don't they spend a few million on their marketing and point of sale marketing. It is truly dreadful. In the past 2 days Ive travelled between London, Dusseldorf and Cologne and the DVD spaces in the stores in 90 (yes 90!) percent bluray, with a couple of titles of HD DVD in the corner. No advertising nothing. A disgrace!

DenzilTK421 · 14-01-2008, 8:33 PM

so how long will the mugs here in the uk have to wait until these price cuts appear here?

jerryfb · 14-01-2008, 8:40 PM

Quote:

Originally Posted by R Thomson

After appearing to lay down and die immediately following the announcement that Warners would be going Blu-ray exclusive from May 2008, the HD DVD camp has today issued a bullish press release suggesting that the HD format war is far from over. Focussing on the fact that HD DVD hardware sales...

More...

One definition of madness is doing the same thing over and over and expecting a different result. I can see the marketing handbook for all the HD-DVD forum now - Page one - discount the hardware, page two - discount the hardware.

Surely the could come up with something better than that?

shirks · 15-01-2008, 1:22 AM

Or another option is end sd270 and 370 and just have hd dvd's in there place and make a good point of HD DVD and also an upscaling player. And then the market would be flooded with HD DVD players all selling about £39.99 and £79.99 or whatever 270 and 370 are mean't to RRP at.

I know they would loose alot of money but it be gained later on. And sell a whole load by the bucket load and some advertising/POS wouldn't go a miss. And with shop by any 32" TOSH tv get a HD DVD player.

I think the only way to come back is to flood the market with ultra cheap HD DVD players. Or do a sony with the betamax and by a film studio. Eg Universal for Tosh, so there will always be a supporting studio on HD DVD.

But thats my 2 cents.

micramda · 15-01-2008, 10:17 AM

The problem is not the cheapness of the HD-DVD players.
If there are no movies being released on that format (only 1 company) then sadly everyone is gonna buy BluRay.

Sonic67 · 15-01-2008, 12:09 PM

Quote:

Originally Posted by micramda

The problem is not the cheapness of the HD-DVD players.
If there are no movies being released on that format (only 1 company) then sadly everyone is gonna buy BluRay.

Actually it's two main studios at present.

Universal and Paramount/Dreamworks.

Also the HD DVD format now has the support of 75% of European independent film studios. These include 2 Entertain Video, Ascot Elite, Concorde Video, DeA Planeta, DVD International, EMS, Filmax, Galileo, Highlight, Imagion, Monolith Films, Moviemax, Nixbu, Optimum, Pathé, Pinnacle Vision, SHV, SPI and Studio Canal.

JamesL · 16-01-2008, 10:07 AM

Good to see HD DVD come out fighting