| Re: Super-cheap HD DVD player launches on QVC UK
i think a lot of viewers of the shopping channels aren't regular internet users, or at least aren't internet savvy to be aware of the value of the products they sell, and therefore fall for the marketing speak
my parents only got a pc and internet recently, but used to order all sorts of overpriced crap from those channels, most of it is stuck in a cupboard.
the shows tell viewers that items are worth a RRP price whilst is usually way over the current price you could easily order it from online, or even buy from a store if you bothered to leave the house, so when the item is "special offer half price" it's still usually more than you can get online, but the viewers think they are getting a bargain, but instead get unbranded crap that doesn't sell elsewhere for good reason
the viewers of the show will probably be told that this player at £200 is less than half the price of £500 models lining the stores, and snap them up in droves as they won't know about the toshiba models
as to demonstrating HD on poor quality low bandwidth SD on freeview, they manage adequately to demonstrate the better sound quality of hifi products, and 5.1 sound, so thats not going to be a problem for them
now if the venturer player was about £120 online i'm sure they could shift a good few units, but breaking the £100 barrier is probably the real sweet spot for consumers
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