[The News Bot]

Pioneer says it will triple its typical marketing spend on its new range of high-performance Kuro plasma TVs - but it won’t be using the word ‘plasma’ to sell them. Instead it says it will focus on ‘Kuro flat-panel displays’ for branding. Russ Johnston, Pioneer Electronics USA marketing and product development senior VP explains that [...]
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[Cool-hand]

Oh now thats sensible! NOT! In an already confused market why try confusing it further! People will just not understand. And most people (esp. the layman) pretty much already call a 'flat screen telly' a 'plasma' anyway. . .
a bit like everyone usually call the 'vacuum cleaner' a 'hoover'!

For what it's worth I feel this is a dud move on Pioneers side

CH.