Burger King promotion for Xbox a whopping success

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01-02-2007, 10:40 PM

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Burger King promotion for Xbox a whopping success

It seems an unlikely combo, but a joint promotion stateside between Burger King and Microsoft has given both brands a boost. A recent wheeze to offer Xbox video games as an incentive for BK’s Value Meals has seen Burger King’s profits soar and interest in all things Xbox boom. Gamers have been snapping up copies [...]
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