HD DVD and Blu-ray begin promotional battle

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04-12-2006, 10:10 AM

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HD DVD and Blu-ray begin promotional battle

To combat growing retail indifference in States for both Blu-ray and HD DVD, key format backers have stepped up their promotional activities. Blu-ray Disc backers Panasonic, Philips, Pioneer, Sony along with studio support from Warner and Fox, have begun a TV ad campaign which airs on popular HD TV channels Discovery HD, INHD and HDNet. It’s being [...]
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