[The News Bot]

Nintendo will open a 12 million pound war-chest to promote both the launch of Wii and the DS handheld in the UK this Christmas. The December 8 launch of the new console will be backed by a wave of TV and cinema advertising. A second promotion splash, worth over 4 million pounds, will be spent [...]
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[Caimbeul]

They had better hurry up as there is virtually no mainstream marketing in action at the moment with about a month until lauch!