BT and BSkyB win football rights

British Telecom (BT) and satellite firm BSkyB have jointly won the right to broadcast "near live" Premier League football matches on demand.
The matches will be available for viewing after 22h00 UK time on the day they take place, on BT's TV-over-broadband service and BSkyB.

The service means fans will be able to see matches without paying a regular subscription fee, says BT.

for more details see here:

http://news.bbc.co.uk/1/hi/business/5018072.stm

Sounds like a good idea, but isn't this what match of the day is for? Would be better if you could view just after the final whistle and not just before the free highlights, and extended free highlights now available with the red button.