So, having lived with them for a couple of weeks, they are not bad. Not great as a source of general lighting, they are not powerful enough and quite highly focused. I think this generation of LED's will come into their own as specialised lighting solutions. I rigged up a bedside reading lamp from one (the 12V model) and was actually quite pleased with the result. It seems to be quite a good imitation of natural light, with perhaps a hint of blue. I found it very easy to read too and being focused it didn't disturb SWMBO. The 230V was used to replace a spot on the stairs, while not as bright, it did supply enough, but more is better on places like stairs so I will change it back.
If I had to make a guess, I would say the 12V light, running at 12.6V (ie of 8 AAA batteries) was on a par with the light supplied by my 4D magilight torch.
(Not very) tech specs:
Magilight torch, 6.20V 0.73A (4.5W)
12V LED: 8 X AAA running @ 12.63V 42.1mA 9 X AAA running @ 14.10V 65.6mA
which in my book are 0.53W and 0.92W as opposed to the 1.3W it was rated on the packet, but perhaps I'm missing something.
(I didn't check the power consumption of the one plugged into the mains.)
The bedside light was running at the higher voltage, supplied by nine AAA batteries in series which if my calculations are correct, should give you about 19 hrs of light assuming 1250mAh for each battery (well that's what wikipedia reckons for an alkaline AAA)
Overall, as mentioned, I think they are more useful at the moment in specialised applications, but as a first step they are impressive. The light quality is good and the low consumption is very good. The price is currently a bit high (4.99 euros and I believe £3.99 if they ever reach the UK

) but no doubt it will come down in time.