More info on this here: -Blu-ray Disc players read Cinavia codes from the audio track of video that they are playing or copying and may limit the use of the video when certain unauthorized uses are identified. Playback or copying of unauthorized copies may be stopped or audio may be muted, depending on which Cinavia code is found and what operation is being performed. This may include limiting the unauthorized use of the audio tracks that accompany professionally produced videos in home movies and other personal recordings. Whenever the use of content is limited due to a Cinavia code, an explanatory message is provided on the video screen or on the front panel of the Blu-ray Disc player.
Cinavia Technology
It only affects Blu-Ray players at the moment, which includes the PS3.