Dak, I'm also in the same boat (central light, not wanting to trash the living room ceiling

) so I've been doing some research on the HS10 (well within your price range). Unfortunately Sony seem to be very tight-lipped when it comes to disclosing the actual offset angle that you can realistically use.
I have a fact sheet on the HS-1 which tells me what that's capable of, but they haven't released anything similar for the HS-10. Does anyone know the details for this ?
If anyone has seen the HS10 in action using sideshot can they comment on the quality ?
Other than that my main concern is fan noise, I've just read over on the avsforum that the Sony has a 33db fan noise when some of the others (i.e. ae300) only has a 29db rating which is more appealing.
Greg