I often wonder how many of these places set up their equipment for demos. Ntslik deals with projectors and I think he has a clue

, but many high street shops merely take something out of its box and just turn it on. Not many know how to set up black and white levels or to try and get the correct settings for film and colour temperature (which are often just a case of selecting the correct setting in the user menu).
Seeing a DVD played back in 'Game' mode on a tv setting can look vastly different to the same pj in film mode and using a colour temp at or close close to D65. Not having a good light controlled room can add to the degredaton of the image (though this would be equal for all pjs in the same room, but brighter ones will appear to have an advantage), so overall the impression you end up getting may not be indicative of the products capabilities.
The original H30 got a great deal of praise for it's image, so I'm surprised to see it slated. Of course, we all have different preferences for what we want out of an image, so that might be the case here.
It's just a shame that if someone can't get the chance to see things even half optimal, then both the customer and the manufacturer aren't getting a fair deal from the retailer. Of course, I could be wrong.
Gary.