Dead pixels developing over time are more common than you might think, more likely during the first 6 months or so of use....
With LCD pixel policies you'll find each manufacturer has their own way of doing it. Most have a simple 0.01% tolerance - useless really seeing as that's around 40 pixels on even the lowest resolution PJs!
Then there are the weird rules pertaining to location on screen and in relation to other pixel defects - some manufacturers will accept fault if there are "clusters" of two or more pixels in certain locations and some even go into location of "clusters" in relation to other clusters! IIRC Panasonic take into account location of screen (4x4 grid of inner 4 and outer 12), colour of defect, location in relation to certain other colour defects, and if those defects occur as clusters or not and what their location is relevant to other clusters of a certain colour!!!! Of course if you phone Panasonic up three times in a row and ask for their policy i'll bet you get three different answers