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Originally Posted by Adam_uk I find it very odd that Pioneers move to 'high end' is lauded as a success when there last set on financial results were shocking.
Revenue and profits were both down. How has this been a success? The next three months will be very telling for Pioneer, anyother fall in profits, I imagine, will see a rather swift change. A proper Brand shift takes around ten years! Not sending a bunch jurno's to Rome.
Also the 'get what you pay for' discussion- why is no comment made on pioneers dual continent pricing? The price discussion on the forums are not around the sets are expensive, its that they are twice as much in Europe than the US. Spare us the fact Pioneer are making no margin on these sets, of course they are making juicy margins on the sets in Europe.
While I always find the podcast very informative and interesting, at times I do feel the pannel are rather snobbish to the 'mass market' which they seem to equate to people who live in Moss Side.
Yes the pannel are experts in their field and its a good thing they do these to inform people and share news- but I do think the tone of these need to be watched as they in danger of becoming a bit elitist.
I know this appears a bit negative- but its just my opinion. |
Ok couple of points, we agreed that Pioneer had taken the correct step with their rebranding as a high end manufacturer; I don't believe anyone said it was a success. However it was obvious to us that the company couldn't have continued to try and sell at the volume end of the market, as they cannot produce the volume at such low prices.
The product is highly spec'd and performs well and it costs the money it does because of the high end parts it uses, I believe Neil also mentioned Fujitsu in the same vein.
Now what Pioneer US does is not really valid to our discussion as we live in Europe and we do not buy sets aimed at the US market. Another thing is that the States have a completely different economy of scale in terms of how that market works, the numbers likely to be sold and the maturity of the market place. Plus you have the fact that the US have a different standard of living based on wages against market forces, once you take this on board you can then see how Pioneer can charge what appears to be less on the same product in the US market. But if you are being paid $20,000 a year salary in the US (national average) it suddenly doesn't seem as cheap. At the same time the US market is huge compared to Europe so prices will be lower due to the sheer number of projected sales in such a large market.
The European market on the other hand has a number of countries each with their own economic factors and the majority with a higher standard of living than the UK, you ever visited Sweden? The scale of sales is also far less in Europe than the US because the market is still young for HC equipment and acceptance.
Hope that clears up where we are coming from. There is no elitism on the Podcast, we are here to provide talking points, answer questions and offer guidance from our experience of the industry. The mass market is not the sole property of a housing estate in Manchester either!