Well the TV arrived today and I have to say its SPECTACULAR.
Bit of a pain in that it doesn't come with the pedestal stand pre-attached especially as I was chomping at the bit to check it out! But that aside the setup is simple and the PQ on all feeds is superb. I had an LCD tv prior to this and recently returned the award winning Panasonic LZD85 as it was abysmal for watching sport (see earlier comments in other posts). This tv has great settings straight out of the box and the tweaking ability more than satisfies me which is another area where the Panasonic left me cold (I mean why not have numerical values for your settings-crazy Panny loons). The on screen menu is simplicity itself and the remote control is far superior in terms of quality and function to the aforementioned Panny. (plus it works wherever in the room I point it whereas the panny has a limited field of remote function which annoyed the Hell out of me)
The freeview quality is great as is even the basic aerial fed picture! I didnt realise until now just what a difference there is between plasma and lcd pictures. No glaring unnatural 'American like' pictures on this set unlike the lcds I have had. Its a much warmer picture and more in keeping with the CRT feel of old. Sport is fantastic on it which is my main requirement.
It has a plethora of connections 4 hdmi, component and a handy usb port where you can access your photos or music files!
Sound is more than adequate with game,sport cinema music and standard with srs xt surround.- plus again plenty of tweakability in the menu system. The clear voice function is also there for the hard of hearing.
Now to the aesthetics- Simply stunning with its smooth glass frameless design and piano black colour. Had a tense 5mins where I thought the screen had swirly scratch marks on it only to realise that I hadn't removed the protective film covering the screen!!! Phew!
In a nutshell this tv should make LG a fortune as it fills a massive gap in the 32" tv market. I would have no hesitation in recommending this over ANY lcd in its size range or bigger.
If you are like me and want to have a living room where the tv blends in nicely and doesn't scream at you like pubescent teenager, then there is nothing out there that touches this tv. Ok its not 1080p but so what? I want to make the most out of whats available today not whats going to be around more in 5years time. The PQ on SD suits me just fine and I am sure the 1080i will be more than pleasing when I get a source feed for it.
The price, the quality, the style and most importantly the function dictates that this tv should be the number one best seller for LG. Look and learn Panasonic.