Good luck with the new telly
There is a setting on the Viera such that when you are watching 4:3 or 14:9 signals instead of having black vertical bars you can have them in grey instead to minimise the chance of screen burn.
As for black borders top and bottom, you shouldn't get that with most DVD's as they are Anamorphic widescreen. The picture from a DVD should fill the screen.
You should be fine if you turn the contrast and brightness down for the first 200 hours or so. I'd also try to avoid using 'Dynamic' picture mode and instead use one of the alternatives, 'Normal', 'Auto' or 'Cinema.
The only other trick that I did, but I guess it's not essential, was to use one of the three zoom settings when watching a digital TV channel that used a particularly offensive/bright DOG (channel logo) E.g. TMF, HIT's or BBC3 / 4. Why broadcasters still insist on using these obtrusive

screen logos is beyond me
If you search these forums though you'll see that the Panny's whilst not immune from screen burn are probably the plasmas most resistant to this phenomenon.
Enjoy your telly!
S.