ive not heard the album yet, but i heard the ep (and saw them live twice around 18 months ago) and they put on a fantastic show, however energiser was the only song that i actually really like (and i fairly regularly listen to it). to be honest they've tweaked their sound quite a bit now and they dont sound the same to me. i think they're obviously trying to appeal to a wider audience with the introduction of more 'singing' vocals. their singles/videos have been quite terrible and im not sure what the fuss is about. fair play to them, they've done very well for themselves, and its been out of sheer hard work. they pretty much non stop toured for a couple of years, completely all over the country. their small live gigs were very good and their music was pretty decent, but nothing too special. they've been picked up by the magazines and tv channels in the same way that arctic monkeys did, even though the majority of people i speak to dislike the music they make.
oh and there are tonnes of bands that mix that style of metal/screamo with trance breakdowns so much better than ES, and i imagine lots of exisiting bands might want to cash in as well now