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SACD is about to die, because forums are full of threads saying it's going to die, which will reduce the number of new people getting into the format.
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No, I'm sorry, but SACD will not die just because people report the indifference, non-promotion and lack of support by Sony for the format.
It will die through that very indifference, non-promotion and lack of support.
Why do ludicrous things like wasting time, money and effort in marketing two seperate releases of the Dylan discs for example? We don't need a SACD release
and a re-mastered CD release - we've already got the remastered CD layer on the SACD. Last time we were lucky the Dylan SACD releases came first and the shops were full of them, without most retailers realising they were SACDs. Notice however when the CD reissues became available, the SACDs vanished from the shelves. A wonderful own goal by Sony. Whoever the marketing genius behind that was should be shot.
This time around however, the next wave of reissues is appearing on CD months before the SACD releases. What's the betting we'll not see the SACDs filling the stores like last time?
When a new release is mixed for hi-res, just release the SACD and nothing else - people equipped with CD players only can still buy and use the product. Is that such a radical concept for the companies to grasp? Also, if expense is an issue forget the added expense of 5.1 remixes of material that was recorded and mixed and intended as 2 channel stereo, and spend the money on purpose made surround recordings of new material to show the format off at its best.
Sony and Phillips also need to raise awareness of the product and promote the format properly, and in particular raise the awareness of the backwards compatability and sonic benefits on standard CD players,
Then we wouldn't have ludicrous situations like
Music Zone cancelling their order for
Brothers In Arms when they found out it was a SACD, because -as the staff in their branches insist on telling me- "SACDs won't play on ordinary CD players". Arrrggh!!!
Indifference and a seeming inability to market properly on the part of the manufacturers and ignorance on the part of the retailers (HMV - "
SA what???") is what will kill off the format - not people voicing their exasperation about the situation on an AV forum.