Help! How to open a HD DVD Case!

[gavin77]

Can't believe I have to ask this, and the fact that I do makes me believe that I may have a faulty case but:-
I've just bought my first HD DVD from ASDA and I can't even open the case! There is a block of plastic on the side, looks like a button (maybe) but no matter what I do, press, pull, etc I cant get the case to open. Is it faulty or am I stupid?!

Thanks

[Singh400]

Sounds like you shoplifted it lol! Did the lady take the security cover off it?

[gavin77]

It was just cellophane wrapped. The red button is the same colour as the red case, in the middle of the right side of the case. Looks like its supposed to be there.

[mitch]

asda are selling hd-dvd's?

[gavin77]

Yep. Had about 10 titles. MI:III, Batman Begins, Superman Returns, Jarhead, Harry Potter, Serenity, V for vendetta etc...
£19.99

[Adrenochrome]

Pull it down as this is a locking mechanism then open as you would any normal amaray case. Oh and enjoy the movie

[jezzer256]

Never thought Asda would sell HD-DVDs before the likes of Sainsburys or Tescos...! Or maybe they're already in at other supermarkets too?

Jez

[gavin77]

oh crap. I know what it is. ADSA should have removed the TAG at the checkout. No I have to ruin my first box to watch the movie.

As part of a sensible, holistic approach to security, Red Tag is an extremely effective way of not only reducing theft but also increasing sales.
Put yourself in the shoes of someone wanting to buy DVDs.
In store, you walk past the sign telling you the policy on prosecuting thieves. Then, studied by the CCTV camera, you begin to browse.
The first DVD you pick up looks great. You can just read the sleeve notes if you squint through the grubby plastic safer or try to guess what the words are underneath the security-sticker.
Then you see another that takes your fancy. This time the box is empty. The DVD itself is behind the counter. You can queue for it later.
Your next choice is very exciting. All you need to do is ask the security guard to get the keys to the glass case it's locked inside.
Do you feel the urge to buy disappearing?
The big news is there's a new kind of DVD case that removes all these barriers to sales without compromising security.
It looks like the Amaray case you're using now but it features a slot into which a remarkable device is pushed - Red Tag.
Red Tag locks the DVD in place, houses your security tag and clamps the box tightly shut. But that's not all.
In trials, it increased sales by between 50% and 200%. Why? Because it encourages impulse buying, increases back catalogue sales and allows more product - and a greater range - to be displayed. It even cuts queues. All for the same price as a standard Amaray caseothing to put you off contacting AGI Amaray now.
Why Red Tag?

• Rates of theft in film and music retailing are alarmingly and unacceptably high.
• Anti-theft counter measures have created barriers to sales, slashing sales volumes and retailer profits.
• They involve repackaging product, reduce shelf space and increase labour costs.
• Designing a retailing environment with thieves in mind actually creates a culture that puts people off buying.
• Tackling part of the problem doesn't work - a holistic approach was needed to crack the problem once and for all.

What is Red Tag?

• A simple but strong red plastic security tag that is inserted into the new Amaray box design.
• Comes in all main security formats - AM, RF and EM.
• Slides under the disc hub, locking the product in place. *Clamps the box tightly shut so the box cannot be opened unless excessive force is applied.
• When excessive force is applied, box is deliberately designed to break with a loud cracking sound.
• Product may fracture. Box ruined. Black market value destroyed. Otherwise known as 'benefit denial'.

[bekko]

THat will teach em lol.

[metalhead72]

lol

[Matt_C]

Take it back to the shop with your reciept and get them to remove it. Simple.

[BikeNutt]

Originally Posted by jezzer256

Never thought Asda would sell HD-DVDs before the likes of Sainsburys or Tescos...! Or maybe they're already in at other supermarkets too?

Jez

I wonder if it's because they're owned by Wal-Mart? (The US chain).

[gavin77]

I know thats the correct way to deal with it, but I've never watched a HD DVD, I bought this one tonight to watch. I cant wait any longer. There is no way I'm going all the way back to the store tonight. So think I wil break it open and then take it back and ask them to change the case. Should prove my point. After all, they can't expect the customer to know about this tag, its very discrete, they need to tell you and take it off, I should not be able to leave the store with it on.

[Harj]

I had to take a film back to HMV once, I would not attempt opening it as it seemed a right mother to open, you wouldn't want to shatter your first HD_DVD film woudl you?

[enablerbro1]

Who's to say you didn't buy one and steal one. Best to take it back and say you can't get into it, when burly chaps begin to crowd you scream FIRE! and run.