| Re: Effective Monthly cost and Line rental
The effective monthly rental is a bit like an APR. It is meant to demonstrate the true cost each month of the phone. E.g if you had a 12 month contract with 6 months free line rental then the effective monthly rental is £15 per month (since you are only paying only half of the contract)
Way to work it out is cost per month = ((line rental * length of contract) - (sum of any free line rental) + initial cost of the phone)/length of the contract
So the short answer is that you will be paying the £37.78 figure each month
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