I was able to audition a w5500 last week for a couple of days with the view to buying the set
First thing to note was the exceptional black level, this was the best offering I have seen from a non led model. Unfortunately the clouding on this panel was quite bad and unacceptable in my opinion.
So I was able to take the set back and try another w5500, this second one was better but still had some spotlighting in the corners which was annoying but acceptable IMO.
I promptly calibrated it to the same settings I have on my 4500. The clouding was still noticable with dark scenes and it was obvious that this set had a different colour pallet to the 4500.
I wasn't sure if it was better in the first place, so I done back to back tests with my 4500, first with skyhd (hollyoaks) then the dark knight on bluray. Like I said the colour pallet was clearly different and to me the image looked
slightly sharper on the 5500 but I also noticed the image wasn't quite as smooth as my 4500. Motionflow was enabled but I found myself noticing harsh paning of the camera and a slight loss of detail in movement which I have never noticed on my 4500, I have always been very impressed with motionflow on my 4500 and use it with all my viewing, the 5500 simply didn't seem as smooth. Getting back to the colour tone, I felt that the 5500 had more pop off screen and the greens seemed to look more saturated, I really did struggle to decide which had the better colour. After watching the first couple of chapters of the dark knight I began to come see that the overall colour tone of the 5500 just looked a little forced and not as easy or natural to my my eyes. IMO the 4500 had a nicer tone which appeared more natural to my eyes, once I realised this there was no doubt which one I prefered.
Three reasons really made me send the 5500 back. 1- noticably more clouding, I know this is not representitive of all panels but I checked 2 and they were both a lot worse than my 4500 which is just about perfect. 2- motionflow (to me) didn't seem to work quite as well as 4500. 3- colour tone didn't appear as natural on the 5500, bearing in mind I have been watching my 4500 for 6 months and had 2 days with 5500 I felt happy that I had spent enough time to really judge.
This is just my opinion and I don't doubt for a second that many will disagree, yes the black level is considerably better and white balance is a great bonus but it just wasn't enough to convince me that the 5500 was an improvement over the w4500.