I picked the 40" up yesterday. I negotiated and got it for £600 which after doing research seemed like a great deal for a 1080p, 100hz, LED TV. The styling's thin and a nice mix of clear and black plastic, sturdy with 4 HDMI, USB, Scart inputs.
The closest I could see to it was the Samsungs and a Bravia which were smaller and a bit more expensive.
On trying it (non HD) it seems great, the UI is slightly clunky as are most on TV's - it seems that manufacturers don't spend much time on crafting a UI which as a designer I find a massive oversight. Xbox 360 runs well, although doesn't quite seem to max the HD via HDMI. I've only a standard Sky Box running sketchy FreeSat - so will have to run some BluRay through it tonight to get a proper feel for it.
Doesn't have any problems displaying my MacBookPro through it also.
I'll post up some further thoughts on this. The chap in the shop told me they are UK made, Samsung screens (LED lit LCD) and the address is the Dixons holding company in the manual, no URL. Was a bit concerned by this but I *could* have snagged a bargain. We'll see.
http://www.dixons.co.uk/gbuk/sandstr...tab-tech-specs