[phairplay]

Amazon has launched a free UK iPhone app that lets you search and buy from its entire online store.

Shoppers can already buy products using Amazon's mobile site, but the new app simplifies the process by introducing one-click ordering.

The app also has a feature called Amazon Remembers which identifies photos you take of items you see in shop windows and adverts and sends you to a link to buy it.

If the app fails to recognise what's in the photo, it then sends the image to a team of people who will search for the best link to the item and email it to you.

The app also lets customers track their deliveries, view their Amazon Wish List and read recommendations and reviews on the site.

[sammy4499771]

I think this is it.

[phairplay]

yer i've got it had a look around it and i really like it. i would recommend this even if you only use it for the review side of amazon.

There have been a few times while out shopping i have visted a book store and fired up amazon web site to find out what the reviews are like.

[kdc]

bout time.. amazon have had a US app for ages...

I'm guessing this is a precursor to the kindle app.

[ekinlock]

Its really great, have been waiting on this for a while, i do alot of purchases on amazon so the convenience of doing it on the fly is a blessing.....

[neily1970]

Does this app differ from the m.amazon.co.uk version which is for me a super quick mobile amazon site accessed through safari (then just check the tab to add to homescreen) if so i have had it on my homescreen for nearly a year now and use it all the time...Its so easy too with the 1 click order option when it syncs with your amazon account. Have to agree with the app reviews tho in that it is really quick to navigate