Just been wiring up my inwall speakers using some THX certified Monster Speaker Cable I picked up cheap recently on EBay. Upon wiring I noticed that the cable has a signal flow so show which end goes to the amp and which end to the speaker. I have always assumed it doesn't matter what way you connect it and I even connected it the wrong way and doesn't make a difference to the sound, it is still there. However upon further reading, some individuals claim because they way the cable is "manufactured" if you connect the signal flow the right way round the sound is slightly better!? Doesn't make sense to me why it would, anyone care to elaborate?