It's a bit of a tricky one, this. Impossible to explain fully without typing a lot of words!

But, basically, Apple aren't doing anything wrong, or even sneaky.
As far as the EU 2 year 'guarantee' goes, I think you have to be wary of the definition of "guarantee". It's not the same as a typical product guarantee/warranty that is issued by a manufacturer, especially as it doesn't apply to the manufacturers warranty at all. It's a legal guarantee, which gives you the right to seek a resolution from your retailer for non-conforming goods, within a 2 year limitation period. It's not really a big deal in the UK, as we have a limitation period of up to 6 years when taking action using the SoGA (the 1994 directive was to protect consumer in EU member states which didn't have this protection/limitation).
Quote:
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Originally Posted by http://www.guardian.co.uk/money/2006/mar/25/consumernews.howtocomplain A spokeswoman for the DTI says: "There is a common misunderstanding that the EU Directive requires a two-year guarantee to be given, but that is not the case. UK law in practice provides better protection for consumers than the two-year minimum required by the EU - consumers are able to pursue relevant claims for up to six years (five in Scotland)." |
However, there are a number of conditions to be aware of and fulfil when using the SoGA. One being that you may have to prove your case, and show why the goods were inherenty faulty when they were sold to you. Another point is that your entitlement to recompense may be different to what you would be entitled to if you had a product warranty. And so on, and so on...!
So, you don't get a 2 year Apple 'warranty', it's definitely just 1. You do, however, have a method to take action against Apple as a retailer (or whoever else you buy it from) for a period of up to 6 years, providing there is an inherent fault in the product.
Errrrr, sorry for rambling