Bright greens to oust early adopters as key buying group

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Bright greens to oust early adopters as key buying group

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04-12-2007, 11:30 PM	#1 (permalink)
The News Bot News Supplying Robot Join Date: Sep 2004 Location: Cyberspace Posts: 5,479 My movie collection Thanks: Gave 0, Got 175	Bright greens to oust early adopters as key buying group The green message is getting through to buyers of home entertainment kit. According to market research carried out by Forrester, 12 per cent of American consumers would be prepared to pay more for environmentally friendly products. These so-called ‘bright green’ consumers could soon be as valuable to the CE industry as traditional early adopters. Although [...] More...

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