Sony really need to get java blu-ray players out at the same price point as the HD DVD ones. Maybe samsung should slash the price of their cheap player or sony price the PS3 at £300. Most places sell PS3s for £425 with 3 games and extra official controler, so sony should retail the core system at a price minus the bundled stuff.
In my view if sony can price match their players with HD DVD then they will win support from movie companies, and thats where the war will be won.
If Sony can do thats then it will give HD DVD a real run for it money. The problem is consumers just see the cheapest and not the best system, which may see HD DVD win if sony don't pull there fingers out player wise.
Thats my view anyway