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Old 17-09-2008, 3:50 PM   #1 (permalink)
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Post Panasonic gears up for historic name change, plans greener future

Panasonic is preparing a massive marketing blitz to herald its official name change from Matsushita Electric Industrial Co. to Panasonic in its native Japan.
In addition to renaming itself, the CE giant will also junk its long-standing Japanese sub-brand National.


The 'Hello Panasonic' campaign coincides with a high profile product display at the upcoming Ceatech Tech Xpo which runs 30 September - 4 October, in Tokyo.  read more »

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