quick question regarding non reflective paint

[FutureTech]

about to start my home cinema room and about to paint my ceiling a non reflective black. Reading through some threads international matt black paint was mentioned i saw it here in focus
http://www.focusdiy.co.uk/invt/521536 but it says its for prime wood and metal. Is this ok to use on my ceiling if not which 1?

many thanks

[KelvinS1965]

I'm not sure about this paint, it would probably be ok but as I've seen Matt black emulsion in the usual DIY outlets, why not use that? I painted my screen wall with a very dark brown matt emulsion and even that looks black with the lights off and the PJ on, so true black can only be better. Just be aware that I found my matt paint marks very easily.

[Peter Galbavy]

Late reply, and probably too late for the OP, but I ended up using blackboard paint. Two coats (2 1/2 litres) and the ceiling is a lovely matt black. I got mine from www.toolstation.com but I am sure it is standard in most places.