Hi Neil
you have virtually described my basement cinema room mate, even to colour
the pics makes me think the house is a newish build also the soil colour somewhere abroad, am I wrong mate if so where are you if its not too personal a q. to ask.
My cables run around my light pelmet but the fibre optic to the pj is in its own piece of trunking, I`ve only got that one but theres room for others if I need to run them.
All my AV kit is on a full height rack next door so no noise from there at all.
Personally as its a dedicated room I would go for a fixed screen everytime and not a perforated one as this brings in other problems.
If you take a look at mine Neil I have just done the screen wall and 2 mts on the return walls and ceiling with velvet, I can`t tell you enough how much of an improvement this has made to the image quality, I would def do the area around the screen at least mate
You don`t have to go overboard with extra cables as long as your certain that any needed in the future are easily installable, if you have a chance to test the pj one before running it I would advise that mate as well, then keep the ends very well covered.
Is the basement dry as well. it looks like it is. Obviously tanking is a must and should be done correctly as its a right game doing a second time, take a look at Inzamans basement conversion to see what he has needed to do, its also a great room as well btw.
Keep us posted and photos are a must, in fact its an order

cheers Al