At the Portsmouth branch they originally thought it was the display one under one of the Sony TVs but didn't have a remote and was priced at £80 I think. I was thinking is it still worth it with the possibility of using a programmable remote. However, when I took a look it was actually a BD30. They then double checked the stock system again and went out back to find it. To be fair the guy was pretty honest as he said if he had known about it he would have bought it himself. Makes a change from the usual 'let me just go out back and check... no sorry we don't have those anymore'.
Not sure if it's still available but when they checked the stock the only other store on their system listing a BD35 at £50 was the Bracknell store.