I only discovered this app a couple of days ago and its frankly giving me great incentive to clock as much mileage as possible to raise money for childrens charity. Samsung will donate £1 for every mile run, walked or cycled as long as you have the free app installed on any android smartphone or Iphone.
I've raise £8 already the last couple of days. If anyone like to join we can do this as a team or as individuals and raise as much as we can.
This will probably last until the end of the Paralympics, not sure, they never gave any end date.
The app is called Samsung Hope Relay. Its not feully feature like Endomondo or Runkeeper but its got a nice touch where it creates a funny video of your runs with your face on a runner. I think this is a superb scheme.