I'd say at only just over 10m (probably a 15M HDMI cable) then you will be fine. Allot of the good HDMI splitters etc have HDMI amps built in, so you could add one of them. You probably won’t notice any difference with a long HDMI cable, whereas there ‘may’ be a voltage drop issue with speaker runs?
To be honest though, I think you may as well decide where you want to put the stuff, and wire to that spec.
15m HDMI cable £30, distribution amp about £110 (price based on an Octava 1:2 splitter/amp). Add the 2 or 4 15m cables for the rear surrounds (depending on 5.1 or 7.1, although this will also come into consideration of the cost of bi-wire or not) at £3p/m... let's say 2 for the sake of bi-amping the fronts... £90
Total: £230 (although I doubt you will need the amp so start off without) Total: £130
15m x 3 for the LCR (possibly bi-amped?) with a good speaker cable (say £5p/m) £225.
So it's a bit cheaper to run 1 long cable that will suffer less losses than three speaker cables. The remote control will work better because it is in front of you, any fans on the equipment will be less noticeable as they are at the other end of the room, and you will probably find that you don't need the Distribution Amp anyway so that's 100 quid off the price.
I have a 10m run direct out of my Onkyo, it is a 1.3HDMI spec cable and cost £20 new... no issues what so ever

I also have a 10m HDMI to the TV that comes out of a separate 1:2 splitter, no issues there either.
Pick where you want the equipment, as I don't think that kind of run distance should really make any noticeable difference in quality.