I've been in the service menu but its scary and doesn't control in a natural way.
To enter the menu you need to lift the panel on the front of the TV, hold down the Volume V (down) button and then with the remote control in the other hand press 0 (zero) three times....it'll pause for a sec and then blink onto a simplistic grey menu. The TV mode will switch to Dynamic and it'll suddenly look crap.
After this it's the coloured buttons that appear to cycle the item you're after Red and Green (if that's the two on the furthest left (not got remote in front of me)) and Yellow and blue change the value up and down.
At this point I ducked out and I'm still scouring this forum for more information. I'd love to get a list of the calibrated settings from this review. Any chance? Moderators? Reviewer?
Nick