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Originally Posted by la gran siete One is a fact NORTHENERS havent a clue how to make decent beer.
hops are grown in the south BTW |
Once upon a time all beer was conditioned in wooden casks but this was expensive for the breweries to produce and required a great deal of care and skill by the landlord to serve it at it's best so the breweries came up with an alternative.
They invented a system where the beer was pressurised within metal kegs which had the advantage of being cheaper to produce and was relatively maintenance free. The disadvantage was that the beer lost much of it's taste. This tasteless fizzy beer was slow to catch on in the South where the beerdrinkers had more refined palates but up North where they didn't mind what they swilled if it was a ha'penny cheaper it went down a treat.
The breweries were looking at ways to increase sales so came up with the novel idea that if the Northerners weren't fussed what they drunk they would try and increase their sales by mass producing a beer that was even fizzier with even less taste which would bring in the huge market of people that didn't really like the taste of beer at all so the multi million pound lager promotion started which again took the Northern markets by storm.
I think that I've got it right