Restaurant closed for re-imaging

Ian J · 02-07-2009, 12:19 PM

Was the sign stuck on the fencing surrounded the local McDonalds site that has recently been closed for rebuilding.

It amused me anyway

**IronGiant** · 02-07-2009, 12:42 PM

I just googled mcdonalds re-imaging as a UK based search and this thread was the 4th hit

Dave

Dancook · 02-07-2009, 12:42 PM

When I moved to Guildford, I was suprised to see chairs like these in McDonalds.

http://img.timeinc.net/time/daily/20...nalds_1009.jpg

**IronGiant** · 02-07-2009, 12:47 PM

are those old chairs or re-imaged chairs Dan?

Dancook · 02-07-2009, 12:52 PM

Quote:

Originally Posted by IronGiant

are those old chairs or re-imaged chairs Dan?

I've never seen another McDonalds with these chairs, not that I frequent them often.

It all looks new, and pretty funky. There are some long benches in there which sit 10+ people.

So I would assume these is part of their new image.

sniffer66 · 02-07-2009, 12:57 PM

Quote:

Originally Posted by Dancook

When I moved to Guildford, I was suprised to see chairs like these in McDonalds.

http://img.timeinc.net/time/daily/20...nalds_1009.jpg

I take my kids to that one occasionally. Don't see many double decker buses out the window tho

Desmo · 02-07-2009, 1:00 PM

They turning it in to one of those green McD's? Cos we all know green is healthier, right?

Dancook · 02-07-2009, 1:03 PM

Quote:

Originally Posted by sniffer66

I take my kids to that one occasionally. Don't see many double decker buses out the window tho

I couldn't find a guildford specific photo if that's what you mean, apart from

http://www.citikey.com/static/images...5/10159805.jpg

you can just see a green chair in the window.

sniffer66 · 02-07-2009, 1:06 PM

Quote:

Originally Posted by Dancook

I couldn't find a guildford specific photo if that's what you mean, apart from

http://www.citikey.com/static/images...5/10159805.jpg

you can just see a green chair in the window.

Its funny about the green thing. The Burger King in Guildford Ladymead has also gone green and brown suedette booths.

I preferred it with the old 50's look when they had the booths, jukeboxes and pinball machine. Was like a Happy Days episode

**IronGiant** · 02-07-2009, 1:27 PM

The re-imaging is to make them more coffee shop than burger bar, presumably to cash in on the Starbucks market. Hence the comfy chairs, wireless access points etc. They intend to re-image half their outlets by the end of the year.

Dave

imightbewrong · 02-07-2009, 1:31 PM

I saw a dentist the other day which advertised among its services, on it sign outside: "Additions to missing teeth".

You can just about force it to mean what they intended, but man, it's hard

**IronGiant** · 02-07-2009, 3:11 PM

McDonalds are, apparently, also growing customers faster than their competitors... and are growing them faster in re-imaged outlets than traditional ones

JohnG · 02-07-2009, 3:17 PM

I hope they don't make it all poncey, that will be sure to upset Mr LGS

**Mark Hodgkinson** · 02-07-2009, 3:39 PM

Our local McDonalds was recently re-imaged - in to a clothes shop, thank heavens!

OldAndSenile · 02-07-2009, 4:07 PM

Didn't they "re-image" Wimpey a few years back? Let's hope the same thing happens to McDonald's!

**Steven** · 02-07-2009, 4:23 PM

Quote:

Originally Posted by IronGiant

The re-imaging is to make them more coffee shop than burger bar, presumably to cash in on the Starbucks market. Hence the comfy chairs, wireless access points etc. They intend to re-image half their outlets by the end of the year.

Dave

Moulded plastic brightly-coloured chairs aside, have they improved the coffee? Don't get me wrong, it does a job of waking you up, maybe just not in the expected fashion

Since I gone veggie I especially have no reason to go into Maccy D. Lady giving away vouchers outside the train station seems confused. It is useful as a reference landmark to meet up with people though

Singh400 · 02-07-2009, 5:11 PM

Haven't been to McD in ages. They make the best strawberry milkshakes, and chicken sandwich/meal thingy (I forget what it is called, been a couple of years).

Other than that, I stay well away

Fozzybear · 02-07-2009, 7:25 PM

What the?! "re-imaging"...? They're taking the pee aren't they?

"No, no, we're not some cheap and nasty place selling rancid burgers and volcanic apple pie-like substances, we're a trendy place to meet and have a social 'experience' with your friends". Yeah, right!

MaccyD has always been a hole that sells sugary, salty junk food made by spotty dropouts, it'll always be a hole that sells sugary, salty junk food made by spotty dropouts - replacing the plastic chairs and selling fatty, sugary 'salads' won't change that.

Orson · 02-07-2009, 11:13 PM

Perhaps I'm in the minority; I don't mind McDonalds calling some building work/renovations "re-imaging".

But they're really taking the whotsit by calling it a "Restaurant"

Now that is really offensive!

**IronGiant** · 02-07-2009, 11:15 PM

One vote in agreement

**Steven** · 02-07-2009, 11:23 PM

What I will say is that there are all sorts of rumours floating out there and if you Google, Maccy D are quite open in debunking them all. In fact I notice they have kudos from the "Vegetarian Society"

This thread reminded me of a recent conversation from an ex-Maccy D employee. His claim also debunked. According to the internet. So much conflict!

_dark_blu · 02-07-2009, 11:25 PM

Quote:

Originally Posted by Dancook

I've never seen another McDonalds with these chairs, not that I frequent them often.

It all looks new, and pretty funky. There are some long benches in there which sit 10+ people.

So I would assume these is part of their new image.

Old image. Our McDonalds had this 're-vamp' about 2 years ago. Bucket chairs, long tables with 'podium' footstools - and really 60's light fittings.

PoochJD · 03-07-2009, 10:50 AM

Hi,

I wonder if THIS is what Ian J's new McD's will be reimagined as?!

Pooch

jassco · 03-07-2009, 10:54 AM

Quote:

Originally Posted by LFC_SL

In fact I notice they have kudos from the "Vegetarian Society"

isn't that because the burgers have so little real meat in them that they're virtually vegetarian burgers?

or am i just being cynical here?

Billo · 03-07-2009, 10:56 AM

Quote:

Originally Posted by IronGiant

McDonalds are, apparently, also growing customers faster than their competitors... and are growing them faster in re-imaged outlets than traditional ones

When they say 'growing'' do they mean the waistline of their younger customers?

I agree about the Restaurant nomenclature, only places that have knives and forks should be called by that name!

kopchoir · 03-07-2009, 1:27 PM

To be honest i read an article stating these healthy option salads from supermarkets and the like have more calories and crap in them then MaccyD`s its quite shocking that the recession has hit and people think its value for money

Dancook · 15-09-2009, 9:40 AM

The new mcDonald's advert was shot in Guildford

dazza74 · 15-09-2009, 11:14 AM

Am I right in thinking McDonalds removed the "Red" from the logo for the branch near the Leeds United football ground?

Desmo · 15-09-2009, 11:56 AM

Quote:

Originally Posted by kopchoir

To be honest i read an article stating these healthy option salads from supermarkets and the like have more calories and crap in them then MaccyD`s its quite shocking that the recession has hit and people think its value for money

That's most salads, wherever you buy them from. Most places tend to cover them in lots of dressing for the taste. That's where all the calories lie.

johntheexpat · 15-09-2009, 12:38 PM

Quote:

Originally Posted by IronGiant

McDonalds are, apparently, also growing customers faster than their competitors... and are growing them faster in re-imaged outlets than traditional ones

bearing in mind Billo's comment
Did you actually mean to say:

McDonalds customers are actually growing fatter than their competitors and are growing fatter faster in their re-imaged outlets than in their traditional ones.