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Had a look at a 27A back to back with an original 27 (i.e not 'plus' spec) and there is a difference in terms of both sound and video performance.
Colours seemed a little richer and possibly slightly warmer overall balance. Picture quality, perhaps a little smoother , but I'm not so sure, however the dealer watching also (who hadn't done a back to back so far) seemed pretty pleased with the improvement (and I wasn't about to buy a 27A so no incenetive there).
Audio - only two channel - slightly more detailed, but not major.
Only had a short time to compare, confirmed how good the original 27 was, not sure if I'll upgrade mine (not fussed about DVD-A anyway, really only interested in the 'plus' elements of the A, if that makes sense!)
All IMHO of course.
RC
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